Finfare Inc., a Fintech focused on expense management, is marking its three-years of business operations with a brand refresh and several industry updates/milestones.
According to the update shared with CI, the brand revamp reflects the company’s evolution and its commitment to its mission to transform financial experiences, clearing the way “for people and businesses to save money, grow, and thrive.”
Finfare was reportedly founded in December of 2021 by Wayne Lin, the company’s CEO — and was reportedly recognized as one of the high-potential startups in Los Angeles (among other emerging firms in the greater LA area).
Commenting on the company’s 3-years milestone and future plans, Lin said that as tthey conclude their third year, they now look forward with “great anticipation.”
Lin added that building on their plans to date, their teams are more focused on creating simple solutions for “optimizing personal finance and achieving sustainable business growth.”
The company, which offers products including Finfare Money and Finfare Connect, claims that it has “tripled in size” during the last 18 months across its Irvine, California as well as London-based offices.
As Finfare marks three years of doing business, the firm is unveiling a comprehensive brand refresh designed to “represent its journey, mission, and future growth.”
As explained in the announcement, the refreshed brand features natural elements symbolizing “growth and flow.”
This visual identity communicates the “high-level, emotional” benefits that Finfare provides its customers — including growth, “empowerment, resilience, and transparency.”
Key updates as part of the overall refresh will include:
- Brand Strategy: Revamped mission, vision, values, positioning, and tone of voice.
- Brand Identity: updated marketing materials, website, digital elements, social media visuals, and customer-facing assets such as print advertising executions, business cards and general signage.
As Finfare enters its fourth year of operations, the company is poised for growth and impact.
Founded in 2021 by CEO Wayne Lin, Finfare claims that it is driven by a vision to deliver accessible and “intelligent” expense management solutions.
The company has grown to 100+ employees, completed two acquisitions, and serves clientele from small firms to largeer enterprises.
With offerings such as Finfare Money and Finfare Connect, Finfare empowers customers to “save, grow, and thrive.”
Headquartered in Irvine, California, the firm maintains a presence in London.