Justt, the AI-based chargeback management firm, announced the close of its $30 million Series C, led by Zeev Ventures along with contributions from existing investors such as Oak HC/FT and F2 Venture Capital.
This funding highlights the confidence of its investors in Justt’s vision, growth, and position as a key market participant.
With total funding now at $100 million, Justt is focused on its mission to transform chargeback management through its AI tech as well as in-house expertise.
The company’s platform, designed for merchants of all sizes, is reshaping how payment disputes are resolved, helping businesses “recover lost revenue, reduce complexity, and drive operational efficiency.”
This funding will drive Justt’s expansion into “high-growth” regions, while advancing its path to “profitability by 2027.”
The firm will enhance its AI-driven platform, which analyzes data points from sources to create “tailored, high-quality arguments” for each case.
This system leverages machine learning to optimize dispute win rates and continuously “improve outcomes over time.”
Justt’s commitment to innovation has made it the partner of 200+ clients, including some of the prominent names in e-commerce.
Oren Zeev, Founding Partner at Zeev Ventures said:
“Justt’s ability to execute, innovate, and deliver measurable value to merchants worldwide is unmatched. This funding underscores my confidence in their vision, leadership, and long-term strategy as they continue to expand globally and redefine the industry.”
Since Justt’s Series B round back in 2021, the firm has “demonstrated growth.”
Revenue tripled in 2023 and grew more than 2X in 2024. Building on this momentum, Justt is projected to “double its revenue year-over-year in both 2025 and 2026.”
This year, Justt has nearly doubled the total chargeback volume it managed compared to the previous year, reflecting the platform’s “adoption and scalability.”
Additionally, merchants who switched to Justt—whether from in-house teams or other solutions—recovered nearly “twice as much revenue on average, demonstrating the superior results delivered by Justt’s technology.”
Ofir Tahor, CEO and Co-Founder of Justt said:
“Justt’s ability to scale with our clients without compromising quality, and drive continuously improving results through advanced machine learning is what sets us apart in the industry. This funding will drive our global expansion, fuel technological advancements, and further our mission to help merchants resolve payment disputes more efficiently and recover more revenue.”
In 2024, Justt expanded its footprint by opening offices in New York and London, complementing its R&D hub in Tel Aviv.
The London office addresses demand in the UK and EMEA regions, helping merchants navigate “complex and diverse payment ecosystems.”
Meanwhile, the New York headquarters enhances Justt’s capacity to “serve its expanding North American client base.”
These expansions strengthen Justt’s ability to deliver solutions across industries.
They also position the company for growth as it prepares to “enter high-growth regions such as LATAM and APAC.”
Founded in 2020, Justt is the smart chargeback solution that “tailors each response and improves over time.”
Unlike template-based solutions, it uses AI-powered automation and domain expertise to generate dynamic arguments, “customizing each response, no matter the volume or complexity.”
With a machine learning engine that’s running A/B tests in the background, Justt is the chargeback solution that “self-improves over time—helping merchants win more disputes.”