Gemini says it has chosen Malta as its hub for the Markets in Crypto-Assets (MiCA) framework.
This strategic decision underscores Gemini’s ongoing dedication to “enhancing regulatory compliance and European growth.”
Having received their Virtual Financial Assets (VFA) Service License in Malta in Dec 2024 (their sixth Virtual Asset Service Provider registration), the move will “enable them to empower the next era of financial, creative and personal freedom in Europe.”
Malta’s proactive approach to fostering innovation among fintech and digital asset companies presents an ideal “environment for Gemini to drive our European operations.”
Compliance with MiCA regulations, which was implemented by EU lawmakers to standardise crypto regulations across member states, will “allow them to continue to offer their secure and reliable services to customers in the EU, supporting the sustainable growth of a trusted crypto ecosystem in the region.”
The announcement follows several senior hires in Europe, “leading Gemini’s ambitious European growth plans.”
This includes Mark Jennings, Head of Europe, Daniel Slutzkin, Head of UK, and Claudio Bedino, Head of Consumer Growth in Europe.
With the establishment of their Malta office, they plan “to recruit a talented local team to help support the expansion.”
Gemini’s 2024 State of Crypto report showed “that 39% of non-crypto owners globally stated that a lack of regulatory clarity was a barrier for entry, suggesting that the rollout of comprehensive regulation like MiCA may boost crypto demand in the region.”
Mark Jennings, Gemini’s Head of Europe, said:
“MiCA is a much needed regulatory development for the European crypto community. Our decision to establish Malta as our MiCA hub reflects our commitment to upholding regulatory standards, advancing innovation, and shaping the future of digital assets in Europe. We hope that it serves as a blueprint for crypto regulation globally.”
Following Gemini’s recent launch in France, this latest announcement is a significant milestone in their European expansion plans.
Gemini added that they remain committed to building “a safe and innovative ecosystem for customers.”
In the coming months, Gemini said that they plan to introduce new features for both retail and institutional customers, “strengthen their local presence across Europe, and enhance their user experience for customers in the 32 European countries (EEA & UK) that they currently serve.”