Adclear, a Regtech startup dedicated to transforming compliance processes for fast-growing fintech companies, has raised £510,000 in pre-seed funding.
Investors Haatch, Force Over Mass, and Founders Capital have backed the venture to support Adclear’s mission of automating financial services marketing compliance.
The company addresses the challenges faced by fintech businesses operating under strict Financial Conduct Authority (FCA) regulations, particularly in high-risk sectors like investments, loans, foreign exchange, contracts for difference (CFDs), spread betting, and cryptocurrency.
Major fintech players such as Plum, Creditspring, and Trade Nation reportedly leverage Adclear’s AI-driven platform to optimize their compliance workflows.
The FCA’s 2023 Consumer Duty guidelines and tightened controls on high-risk investment promotions have raised the bar for consumer protections.
Coupled with AI-enhanced regulatory oversight, these changes have amplified scrutiny over financial marketing practices. Fintech companies must now strike a balance between rapid growth and adherence to complex regulatory standards.
Traditional compliance processes, often reliant on time-intensive manual reviews, have become a bottleneck for marketing and compliance teams.
Adclear offers a solution through its real-time, AI-powered platform, which provides instant, context-specific feedback on marketing materials.
By centralizing and automating workflows, the platform eliminates the inefficiencies of fragmented tools.
For example, Plum has reportedly reduced its marketing compliance review timelines from several days to just hours, processing thousands of campaigns with Adclear’s assistance.
Martijn de Wever, CEO of Floww and General Partner at Force Over Mass, emphasized the importance of Adclear’s solution:
“The financial services sector is under unparalleled regulatory scrutiny, and Adclear’s practical approach addresses a significant pain point that costs fintech companies millions in delayed campaigns and compliance costs.”
Adclear’s platform is versatile enough to integrate with marketing tools such as Audiostack, ensuring compliance across diverse content channels. This adaptability positions the company as a key player in the broader marketing ecosystem.
Joe Jordan, Co-Founder of Adclear, highlighted the team’s expertise in tackling these challenges:
“We understand the complexities of regulated marketing from firsthand experience. Our goal is to deliver a product that empowers teams to focus on what matters most—growing their business.”
Fred Soneya, General Partner at Haatch, also praised Adclear’s impact:
“As both users and investors in Adclear’s platform, we’re thrilled to support their mission of solving critical regulatory challenges in financial services marketing.”
With its new funding, Adclear plans to advance its AI capabilities, expand its team, and strengthen its foothold in the UK market.
The company also aims to extend its compliance solutions to align with regulatory frameworks in the EU and the US, addressing the needs of global financial brands running multi-channel campaigns.
Co-Founder Doni Hoti emphasized the importance of this funding round:
“This investment will accelerate our product development and enable us to expand into new markets. We’re committed to helping fintechs navigate the complex regulatory landscape, allowing them to prioritize innovation and growth.”
Adclear’s innovative approach to marketing compliance addresses a pressing need in the fintech industry, where regulatory demands often hinder growth.
By leveraging automation and AI, the startup is positioned to become a global enabler of compliance solutions.
With strong investor backing and a clear vision, Adclear aims to redefine how financial services companies approach marketing compliance in an increasingly complex regulatory environment.