Finout, the FinOps-for-enterprise platform, announced a $40 million Series C funding round led by global software investor Insight Partners, with participation from Pitango, Team8, Red Dot Capital, and Maor Investments.
This investment reportedly brings Finout’s total funding to $85 million.
The company’s platform, which powers cloud-agnostic cost allocation and governance for industry professionals, “including SiriusXM, Lyft, The New York Times, Choice Hotels, Wiz, Tenable, and Alchemy, reflects the rapid mainstreaming of FinOps.”
As organizations navigate cloud environments driven by usage-based pricing models—spanning multi-cloud architectures, Kubernetes workloads, data warehouses, and CDNs—traditional cost management “approaches are proving inaccurate, time-consuming, and inherently limited by design.
Infrastructure complexity continues to escalate. From AI model deployments to dynamic application scaling, many businesses need faster time “to insights, clear visibility into past spending, and actionable strategies for future planning.”
Teams demand a platform that can drive FinOps adoption “company-wide.”
With 59% of organizations reporting increased cloud spending in 2024 and enterprises set to double their AI infrastructure investments by 2026, FinOps has evolved into a “strategic imperative, with Finout emerging as the enterprise standard.”
Teddie Wardi, Managing Director at Insight Partners said:
“Finout’s … growth trajectory demonstrates they’ve become a market leader and trusted enterprise solution at exactly the right moment. The cloud cost management market represents a massive opportunity, and we believe Finout has proven they’re positioned to lead it.”
Finout’s cloud cost management platform provides enterprises with visibility and control over their cloud spending “through advanced allocation, unit economics analysis, and planning and forecasting capabilities.”
The platform enables organizations to drive “accountability and contextualize cloud spend across teams, features, and business units while providing the business insights needed to understand spend at the customer, transaction, and feature level.”
Building on its foundation, Finout has unveiled a suite of “features tailored to meet the complex demands of large-scale organizations.”
Guided by three core pillars—understanding the past, preparing for the future, and driving FinOps adoption company-wide—these “innovations elevate how businesses manage their cloud spend and financial planning.”
The enhancements include financial planning and forecasting tools that move teams beyond static Excel workflows, “fostering collaboration between finance and engineering.”
Finout’s instant virtual tagging introduces cost allocation, even for multi-account infrastructures and telemetry-based shared costs, “helping organizations achieve precise allocation of their spending.”
To support large-scale enterprises, Finout released tagging governance features that enforce consistent resource categorization, which “can eliminate inefficiencies and improve data granularity.”