Coinbase (NASDAQ:COIN) is acquiring Spindl, an onchain ads and attribution platform. Today, it’s too difficult for builders to find quality users/distribution.
By acquiring Spindl’s team and tech, they’ll be able to help builders go viral onchain and “find distribution on Coinbase and across the onchain economy.”
Coinbase have a goal of bringing one billion users onchain. And a key part of that is supporting the builders who “are building the apps to bring people onchain.”
As they talk with builders every day, a consistent theme stands out: builders want “to go viral and we want to help them do that.”
As Coinbase have said before, there’s a natural flywheel here: They support developers who build onchain apps, those apps “attract users onchain, and having more users incentivizes more developers to build onchain.”
And the faster they spin this flywheel, the easier it will be “to bring more and more people onchain.”
Builder virality is the thing that “spins that flywheel faster.”
To that end, they are pleased to share that Coinbase has acquired Spindl, an onchain ads and attribution platform “(re)building the ad tech stack onchain, to improve the onchain discovery problem for onchain builders.”
Spindl was founded by Antonio Garcia-Martinez (AGM), an early member of the Facebook ads team who “shipped Facebook’s first version of keyword targeting, audience targeting, and Facebook’s programmatic ad exchange FBX.”
His subsequent career in tech led him to crypto, founding Spindl in 2022 where he’s been focused on “solving the onchain distribution problem that so many builders face today.”
As part of this acquisition, Spindl will operate under Base, and will continue to support “current customers without interruption.”
As Coinbase integrate this team & technology into Base, as with all things on Base, they’re committed to “maintaining open standards for publishers and advertisers alike.”
These principles will help them scale the ecosystem while “keeping it open, fair and inclusive for everyone.”
Base is for everyone, and Spindl will help connect both Base and builders more “broadly with distribution across the ecosystem.”
The Spindl team brings expertise in onchain advertising, helping builders accelerate their reach while bringing users onchain by “connecting builders with both Coinbase users and users across the onchain economy.”
Their work will be vital to expanding the ways Coinbase aim to elevate and support builders, and they’re eager for them to hit the ground running.
