Backbase, the global enabler of Engagement Banking, announces a partnership with Feedzai, the provider of financial intelligence solutions, aiming to empower banks to tackle the growing challenge of digital fraud while “maintaining seamless customer experiences.”
The collab integrates Feedzai’s Digital Trust solutions with Backbase’s Engagement Banking Platform, giving financial institutions the capabilities to protect, “build trust, and improve their customers’ digital banking experiences.”
By combining Backbase’s engagement banking expertise with Feedzai’s security capabilities, they’re giving financial institutions “the complete package – superior customer experience and intelligent fraud prevention in one integrated platform.”
The partnership delivers value to banks through:
- Proactive fraud prevention with real-time AI-powered behavioral analysis across all digital channels;
- Reduced operational costs, due to AI-powered risk assessment that minimizes false positives;
- Out-of-the-box integration with the complete Backbase Engagement Banking platform and suite of products, giving instant access to the Feedzai capabilities
Feedzai’s Digital Trust platform – which analyzes user behavior, device health, and potential threats in real-time – is paired with Backbase’s Engagement Banking Platform to “create a powerhouse solution for financial institutions.”
While Backbase orchestrates seamless customer interactions that drive growth, Feedzai’s intelligent security “works in the background, ensuring every digital interaction is protected without compromising the experience.”
As the financial services industry evolves, security can “no longer be an afterthought — it must be woven into the very fabric of the customer experience.”
As covered, Backbase is on a mission to “re-architect banking around the customer.”
They are the creators of the Engagement Banking Platform – a composable platform that empowers “banks to accelerate their digital transformation through progressively modernizing their main customer journeys.”
From onboarding, to servicing, lending and investing, their digital platform streamlines “every aspect of the customer and employee journey.”
Pre-integrated with core systems and fintechs, it enables institutions to unlock innovation “at scale, driving instant value creation.”
As covered, Backbase is a private fintech, founded in 2003 in Amsterdam (Global HQ), with regional “offices in Atlanta (Americas HQ), Cardiff, Dubai, Hyderabad, Kraków, London, Mexico City, Singapore (Asia HQ), Sydney, and Toronto.”
