Stifel (NYSE: SF) has partnered with MoneyLion (NYSE: ML) on a new service called Stifel Discover.
The service is an information feed that shares Stifel’s research and thought leadership through Stifel’s Wealth Tracker app.
MoneyLion operates a “content-as-a-service platform” called mFeed, and Stifel Discover is expected to deliver personalized financial content. Users will be served information tailored to their specific portfolio, market interests, and financial goals across more than 2,000 global stocks covered by Stifel research.
In future updates, Stifel Financial Advisors are expected to have the ability to personalize client feeds.
Jon Stevenson, Head of Corporate Development at MoneyLion, commented:
“At MoneyLion, we’ve built a best-in-class content and engagement engine that delivers personalized financial insights to millions. Customizing this technology for Stifel allows them to take their content and create an exceptional client experience. Stifel is leading the way in content-driven engagement for wealth management, and we’re excited to be part of it.”