Klarna, the AI-powered payments and commerce network, has entered a new partnership with Combined Independent Holdings (CIH), the UK arm of Euronics—Europe’s electrical buying group—to integrate Klarna’s flexible payment options into Euronics.co.uk.
This collab marks the start of a rollout that will aim to extend Klarna’s Buy Now, Pay Later (BNPL) services to as many as 600 Euronics stores across the United Kingdom, enhancing the overall shopping experience for consumers seeking electrical goods as well as technology.
CIH, representing more than 400 independent electrical retailers under the Euronics brand, manages a network that is said to generate more than £700 million in annual turnover.
By teaming up with Fintech firm Klarna, which says it serves 150 million users globally and reportedly processes more than 2 million transactions daily, CIH aims to modernize its digital and in-store offerings.
The initial phase sees Klarna’s payment solutions—such as interest-free installments and deferred payment options—embedded into Euronics.co.uk, allowing online shoppers to spread costs.
This move caters to a growing demand for financial flexibility, particularly among younger demographics who reportedly prefer Klarna’s transparent, no-hidden-fee model over traditional credit.
The next phase, focused on completion by late 2025, will aim to bring Klarna to physical Euronics outlets, from small independents to larger showrooms.
This expansion leverages CIH’s footprint, which reportedly spans urban and rural communities, ensuring greater accessibility.
Klarna’s AI-driven platform will enable in-store customers to apply for financing in real time via QR codes or mobile apps, streamlining purchases of high-value items such as televisions, laptops, and kitchen appliances.
For CIH members, this partnership promises increased footfall and higher basket values, as flexible payments ease significant upfront cost barriers.
David Withers, Klarna’s UK Managing Director, referred to the deal as “a game-changer for UK retail,” emphasizing its considerable potential to empower independent businesses while also adressing evolving consumer needs.
Steve Scoging, CIH’s CEO, noted:
“Integrating Klarna aligns with our mission to keep our retailers competitive, offering customers cutting-edge payment solutions alongside expert service.”
This collaboration positions Euronics as a fintech-focused service provider in the United Kingdom’s £50 billion electrical goods market, bringing together physical retail heritage with digital innovation.
