Engine by Starling, the Software-as-a-Service (SaaS) business born from UK’s Starling Bank, has established its overseas subsidiary in the United States as a platform from which it will strategiclaly expand operations in the North American market.
Engine by Starling Services US LLC, reportedly registered in Delaware, is now forming a talented team and looking for a regional headquarters on the US East Coast, with North Carolina, Florida, New York and Washington DC identified as potential business locations.
The professional team will reportedly be a blend of local hires, led by a President, and secondees from Engine’s United Kingdom-based staff of product specialists.
The US presents various key opportunities for Engine since it is home to around 4,000 mid-tier banking institutions, community banks and credit unions, many of which are eager to provide new types of all-digital services for their customers.
Drawing on Starling Bank’s experience, cloud-native technology, Engine can enable these organizations to enhance customer experience while boosting their overall operational efficiency and significantly cutting costs.
Raman Bhatia, Group CEO, Starling Bank said:
“This is a significant step as we take the technology that has enabled Starling’s success in the UK to more financial institutions around the world. In Engine we have a world-class SaaS business that delivers the technology and the expertise that banks need to succeed in the digital age. We’ve been successful in Europe and in Australia, so now is the right time for us to start competing in the exciting North American market.”
Sam Everington, CEO, Engine by Starling, remarked:
“We are already having really positive discussions with a number of potential partners in North America because Engine solves some of the major challenges facing banks and credit unions here. Engine delivers a unique ability to unify tech stacks, drive efficiency and encourage innovation through one managed service. It is a very compelling proposition that’s specifically designed to bring digital propositions to life faster and with very high quality outcomes.”
Since launching back in 2022, Engine has reportedly helped build Salt Bank, Romania’s digital bank, which has captured around 4% of the nation’s banking market since being officially introduced in 2024.
Additionally, AMP in Australia also developed their new digital bank targeting small businesses on Engine’s core banking platform, going live in February of this year.
Both digital banking program were reportedly delivered within 12-month timeframes.