SoFi Technologies, Inc. (NASDAQ: SOFI) is reportedly set to reintroduce cryptocurrency investing by the end of 2025, marking its return to the digital asset space after a forced exit in 2023.
The update, made by CEO Anthony Noto in an interview with CNBC, reflects a strategic response to a more favorable regulatory environment under the Trump administration and signals SoFi’s ambition to integrate crypto and blockchain technology across its financial offerings.
This move positions SoFi to capitalize on growing consumer interest in digital assets while hopefully reinforcing its reputation as a key player in the fintech sector.
SoFi’s departure from crypto in late 2023 was a condition of securing a bank charter, a critical step in its evolution into a regulated financial institution.
At the time, the fintech firm, which had offered access to over 20 cryptocurrencies, faced heightened federal scrutiny following the 2022 collapse of FTX and other crypto platforms.
Customers were required to either transfer their holdings to Blockchain.com or liquidate their positions, a move that frustrated some users but was necessary to comply with regulatory demands.
The decision underscored the challenges fintechs faced in navigating the volatile crypto landscape under a stringent regulatory regime.
The catalyst for SoFi’s crypto comeback is a “fundamental shift” in the regulatory framework, as described by Noto.
In March 2025, the Office of the Comptroller of the Currency (OCC) issued new guidance that eased restrictions on banks engaging in crypto-related activities.
This development, coupled with a more crypto-friendly stance from Trump-appointed regulators, has created an opportune moment for SoFi to re-enter the market.
Noto emphasized that the company is not merely reviving its previous offerings but is planning a comprehensive push to embed crypto and blockchain capabilities across its product lines, including lending, savings, spending, investing, and insurance.
Looking ahead, SoFi aims to roll out innovative services, such as allowing customers to borrow against their crypto holdings or use digital assets for payments.
Over the next six to 24 months, the company plans to integrate blockchain technology into its ecosystem, potentially accelerating this timeline through strategic acquisitions.
This vision aligns with broader industry trends, as traditional financial firms like Bank of America and Morgan Stanley explore crypto opportunities, while crypto-native firms like Circle pursue bank charters.
SoFi’s 10 million+ customer base positions it to bridge traditional finance and digital assets.
The update comes on the heels of SoFi’s strong financial performance.
In its Q1 2025 earnings, the company reported a 32.7% year-over-year revenue increase to $770.7 million, surpassing expectations, and raised its full-year guidance.
This financial momentum, combined with key regulatory developments, fuels SoFi’s confidence in its crypto strategy.
However, challenges remain, including navigating market volatility—Bitcoin’s price has fluctuated 30% in 2025 alone—and addressing lingering regulatory uncertainties.
SoFi’s re-entry into crypto reflects its commitment to innovation and its “one-stop shop” model, which has resonated with customers since it first offered crypto services back in 2019.
As the fintech firm prepares to relaunch these offerings, its ability to balance regulatory compliance (which is becoming a lot clearer with the new Trump Administration), market dynamics, and customer expectations will be critical to its long-term success.