UK Fintech GoCardless Announces Giacom Integration for Cloud Market Tools

Global bank payment company GoCardless has announced a new integration with Giacom’s Cloud Market Tools billing platform.

The integration enables Giacom channel partners to manage Direct Debit payments from within their billing system, “helping them simplify collections, improve cash flow, and reduce operational overheads.”

This integration is part of Giacom’s strategy to “help partners reduce their reliance on manual processes and scale more efficiently.”

Many channel businesses rely on “disconnected systems and manual workarounds that slow operations, delay payments, create inconsistent customer experiences, and ultimately slow down growth as they scale.”

Giacom’s Cloud Market Tools were built to “address these challenges by integrating core business systems, streamlining processes, and automating every stage of the lead-to-cash journey.”

Tom Metcalfe, Director, UK&I Partnerships at GoCardless, said:

“We’re excited to work with Giacom to simplify payments for Managed Service Providers (MSPs) so they can focus on what they do best. Bank payments are cheaper, safer and more reliable than cards — which is why we believe they’re the ideal way to increase revenues while cutting down on costs. From popular forms of bank payment like Direct Debit to new, cutting-edge methods like those powered by open banking, this partnership allows our joint customers to access best-in-class payments directly within a platform they know and trust.”

Ant Molloy, Managing Director of Cloud Market Tools said:

“With GoCardless now fully integrated into Cloud Market Tools, we’ve created a fully automated payment collection service. This enables partners to manage collections and reconciliations without ever having to leave their billing system. That means no more switching between systems, no more rekeying data, and no more chasing late payments. Just faster, easier, and more reliable cash flow.”

Cloud Market Tools is a modular software suite “designed to support every aspect of an MSP’s operational journey – from quoting and ordering to billing, support, and now, payment collection.”

The GoCardless integration joins “a growing ecosystem of strategic technology partnerships, including connectors for finance systems like Sage and CRMs like The Layer.”

These integrations are designed to bring “siloed data together, reduce duplication, and ensure MSPs have a single source of truth across their operations.”

Giacom’s investment in platform development is focused “on giving partners the tools they need to improve their operational maturity, drive sustainable profitability, and deliver a consistently excellent customer experience.”

By streamlining the quote-to-cash process and removing unnecessary friction, Giacom enables its partners “to grow faster and serve more customers without scaling complexity.”

As covered, GoCardless is a global bank payment company.

Over 100,000 businesses, from startups to household names, reportedly use GoCardless to “collect and send payments through direct debit, real-time payments and open banking.”

GoCardless says it processes $130bn+ of payments annually, “across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees.”

They reportedly use AI-powered solutions to “improve payment success and reduce fraud.”

And, with open banking connectivity to over 2,500 banks, they “help their customers make faster, more informed decisions.”

They are headquartered in the UK, with additional “offices in Australia, France, Ireland, Latvia and the United States. “



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