With the acquisition of Finanzportal24, Etops says that it strengthens its position in the market for digital wealth advisory and will offer financial service providers — “including independent financial advisors, intermediaries, as well as banks and insurance companies — an even broader range of integrated client advisory solutions.”
Finanzportal24 is a provider of financial planning software in Germany.
The company was founded in 2002 by Hubertus Schmidt and is headquartered in Burbach.
Finanzportal24’s software solutions are “used by more than 4,500 users in Germany and are known for their user-friendliness, technical depth, and practical functionality.”
Finanzportal24 will continue to operate “independently on the market with its existing team and locations in Burbach and Marburg.”
At the same time, the company will benefit “from the market access, infrastructure, and network of Etops.”
With this merger, Etops reaffirms its ambition to “establish itself as a leading WealthTech platform in Europe – modular, scalable, and fully aligned with the needs of modern financial intermediaries.”
At the same time, the Group continues to consistently “implement its buy-and-build strategy backed by private equity firm Pollen Street Capital.”
As noted in the update, Etops is a pan-European consolidator “for wealth and asset management technology.”
With more than 250 dedicated professionals Etops serves over “550 clients across the full spectrum of financial services, including banks, wealth and asset managers, independent advisors, and insurance firms in Germany, Switzerland, and other continental European markets.”
Etops offers modular, end-to-end technology solutions “that span the entire wealth and asset management value chain, enabling clients to enhance customer experiences and optimize their core processes.”
For more than 20 years, FinanzPortal24 has been a key player in the field of smart financial technologies, “standing for innovation and digitalization.”
FinanzPortal24 was founded by Hubertus Schmidt, whose professional background as “a former insurance broker has significantly shaped the solutions offered by the company.”
The software developed by FinanzPortal24 “meets the standards and helps qualified financial advisors and brokers perfectly address the challenges of their clients.”
More than 4,500 advisors and brokers, as well as insurance, brokerage, and advisory firms, are said to be users of FinanzPortal24’s software solutions.
