Growth Protocol has officially launched its purpose-built Layer-1 blockchain, backed by Nazara Technologies and Lysto.
The platform is designed to propel the future of advertising on-chain, “with real-time engagement through tokenizing digital advertising campaigns.”
Growth Protocol is signaling a shift in how global brands connect “with 150K+ daily active users already on the platform post the private testnet launch.”
Growth Protocol is a blockchain marketing protocol “that removes ad intermediaries, enforces radical transparency, guarantees equitable payouts, and restores sovereign digital identity to users—powering trustless Web3 campaigns.”
Thanks to the Avalanche tech stack, Growth Protocol delivers sub-second finality and 10,000+ transactions per second “to support high-throughput, fraud-proof marketing at scale.”
Emin Gün Sirer, Founder and CEO of Ava Labs said:
“Growth Protocol delivers exactly the kind of real-world adoption we envisioned Avalanche enabling—low-latency, high-speed infrastructure powering proof-of-performance at global scale. It raises the bar for transparency in a trillion-dollar industry.”
Nazara Technologies, early backer of Growth Protocol and India’s publicly listed gaming company and a key player “in mobile gaming and esports is bringing its marketing applications on chain.”
Two Nazara titles are already live on-chain.
Nitish Mittersain, CEO and Founder of Nazara said:
“Nazara has spent 25 years putting fun into the hands of players. Now, with Growth Protocol, we’re helping advertisers and publishers reach and reward our players with absolute trust and efficiency. This is the future of game marketing.”
Growth Protocol replaces centralized, opaque ad-tech stacks “with smart contract-based, real-time settlement.”
Sadiq Ahamed, Co-Founder of Growth Protocol said:
“Digital advertising still loses a substantial chunk of every dollar to intermediaries. We’re rerouting that value back to creators, publishers, and gamers—while giving advertisers and auditors an immutable ledger of truth.”
Avalanche is an ultra-fast, low-latency blockchain platform “designed for builders who need high performance at scale.”
The network’s architecture allows for the creation of “sovereign, efficient and fully interoperable public and private Layer 1 (L1) blockchains which leverage the Avalanche Consensus Mechanism to achieve high throughput and near-instant transaction finality.”
The ease and speed of launching an L1, and the breadth of architectural customization choices, make Avalanche the ideal “environment for a composable multi-chain future.”
Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment “for building decentralized applications (dApps).”
With its combination of speed, flexibility, and scalability, Avalanche is the platform of choice “for innovators pushing the boundaries of blockchain technology.”
Growth Protocol is described as a high-performance Layer-1 blockchain designed “specifically for tokenizing digital advertising campaigns.”
By uniting Smart Goals, tokenized attribution and real-time settlements, it eliminates fraud, “slashes customer-acquisition cost and guarantees that 100 percent of ad spend reaches real users.”
The protocol is backed by Nazara Technologies and Lysto, and “supported by Web3 investors and technologists.”