Nubank (NYSE: NU), one of the world’s digital financial services platforms, has recently made two significant announcements that confirm its commitment to innovation, global expansion, and customer-centric solutions.
The appointment of Roberto Campos Neto as Vice Chairman and Global Head of Public Policy, alongside the launch of Automated Pix with Smart Bill Search, signals Nubank’s strategic focus on leveraging expertise and technology to enhance its offerings and global presence.
In a move that strengthens its regulatory and strategic capabilities, Nubank announced on July 1, 2025, that Roberto Campos Neto, former President of the Brazilian Central Bank (2019–2024), has officially joined the company as Vice Chairman and Global Head of Public Policy.
This appointment follows a mandatory six-month cooling-off period required by Brazilian legislation, which Campos Neto completed after leaving his central bank role.
Reporting directly to Nubank’s founder and CEO, David Vélez, Campos Neto will also serve as a non-independent member of the Nu Holdings Board of Directors.
Campos Neto brings an illustrious career spanning over two decades in the financial sector, with notable stints at Santander, Claritas Investments, and Bozano Simonsen.
His tenure at the Brazilian Central Bank was marked by transformative initiatives that modernized the country’s financial landscape.
Under his leadership, Brazil launched Pix, an instant payment system that processed 64 billion transactions in 2024, surpassing credit and debit card volumes by 80%.
He also advanced the Open Finance framework, promoting financial system integration, and spearheaded Drex, a blockchain-based digital real (R$), which enhanced financial inclusion and access to credit for millions of Brazilians.
At Nubank, Campos Neto’s mandate is expansive.
He will support the company’s international expansion into markets like Mexico, Colombia, and potentially Chile and Peru, while engaging with global financial regulators and representing Nu Holdings in international forums.
His expertise will elevate economic and risk analysis for Nubank’s operations in Latin America and contribute to shaping its long-term business strategy.
David Vélez echoed this sentiment, acknowledging Campos Neto’s work in leveraging technology to advance financial systems, noting that his experience will provide “valuable strategic leadership” for Nubank’s growth.
On the consumer innovation front, Nubank announced the launch of Automated Pix with Smart Bill Search, a feature designed to streamline bill payments for its users.
This tool leverages artificial intelligence to simplify the payment process, allowing customers to pay bills directly through the Nubank app by scanning barcodes or uploading PDF invoices.
The feature automatically identifies due dates, amounts, and recipient details, reducing manual input and minimizing errors.
This is particularly significant in Brazil, where Pix has become a cornerstone of the financial ecosystem, facilitating instant and low-cost transactions.
The Smart Bill Search functionality enhances user convenience by centralizing bill management within the app.
Customers receive proactive reminders for upcoming payments, helping them avoid late fees and maintain financial control.
This aligns with Nubank’s broader mission to simplify financial services and empower its over 114 million customers across Brazil, Mexico, and Colombia.
By integrating AI-driven solutions, Nubank continues to optimize user experience, saving up to 60% in transaction time compared to traditional methods.
These developments reflect Nubank’s dual focus on strategic leadership and technological innovation.
Campos Neto’s appointment positions the company to navigate complex regulatory landscapes as it expands globally, while Automated Pix with Smart Bill Search enhances its customer-facing offerings.
Together, these moves reinforce Nubank’s role as a trailblazer in digital banking, committed to financial inclusion and seamless user experiences.
As the company eyes new markets and continues to innovate, its trajectory suggests a future where technology and expertise converge to redefine financial services in Latin America.