In Deloitte’s Q2 CFO survey, the UK is deemed to be the most attractive destination when it comes to investment, alongside India, with a net 13% describing it as very or somewhat attractive. The survey was conducted last month between the 16th and 19th of June.
The positive opinion contrasts with the Q4 survey, where the UK trailed in 6th place.
Richard Houston, senior partner and Chief Executive of Deloitte UK, says this shift in sentiment, along with a boost in confidence and increased risk-taking, is a welcome change.
Commenting on the positive report, Laurent Descout, CEO and co-founder at Neo, said the key appeal is London’s access to capital, talent, and thriving Fintech ecosystem. Descout also explains that this reflects the broader change in the role of the CFO.
“With its straightforward reporting frameworks, diverse investor base, access to deep talent, and thriving Fintech ecosystem, it’s no surprise that London is ranking highly among CFOs as a preferred destination for investment,” says Descout.
He believes that CFOs are no longer financial stewards as these executives are central to driving resilience, unlocking growth, and managing risk.
“They are increasingly expected to lead investment decisions and help shape long-term strategy.”
Descout says Fintech is playing an important role here as it can automate processes and deliver real-time insights.
“To do this effectively, CFOs need streamlined, integrated solutions that support smarter, faster decision-making.”
