Clarity AI, which claims to be one of the largest technology and AI firms focused on sustainability, announced the acquisition of ecolytiq, a provider of in-app climate engagement solutions for financial institutions and their retail and commercial banking customers globally.
This move reinforces Clarity AI’s position at the forefront of the expanding sustainability tech sector, “strengthening its dominance in delivering impactful, data-driven solutions that empower individuals and organizations to make more sustainable choices.”
With this acquisition, Clarity AI expands its “product portfolio, serving a broad spectrum of market participants—from institutional investors and global corporations to retail banks and individual consumers.”
The company’s modular, AI-powered platform is designed to embed sustainability intelligence into every decision “at scale, transforming complex data into actionable insights that drive responsible consumption and investment.”
ecolytiq’s platform, now part of Clarity AI’s suite, specializes in analyzing real-time transaction data to “quantify environmental footprints and deliver high-impact sustainability content, powered by behavioural science and designed for measurable impact.”
Its white-label solutions have enabled banks and financial institutions across Europe and beyond to “engage millions of consumers and business clients, fostering climate-positive behavior change through timely and compelling insights.”
Notably, this has been amplified through ecolytiq’s strategic partnership with Visa, an enabler of digital payments with “approximately 14,500 financial institution clients worldwide.”
As part of the acquisition, Visa has become “an investor and strategic partner of Clarity AI.”
Rebeca Minguela, Founder and CEO of Clarity AI:
“This acquisition is more than a strategic move; it’s a declaration of intent. We are transforming sustainability insights into a catalyst for action. Ecolytiq’s platform aligns perfectly with our mission to embed sustainability intelligence into every decision—from multi-billion-dollar portfolios to everyday purchases. Together, we’re setting a new standard for how financial institutions engage consumers with data that drives meaningful change.”
David Lais, Co-Founder and Managing Director at ecolytiq, added:
”ecolytiq was founded with the idea that banking can be a powerful catalyst for climate action. The mission has always been to empower individuals to drive positive climate impact at scale through their everyday purchasing decisions. By joining forces with Clarity AI, we’re taking that vision to the next level—combining our behavioral science based climate engagement technology with a world-class, AI driven sustainability platform. Together, we’re accelerating the transition to a greener future—powered by the best available data and backed by purpose.”
As noted in the update, Clarity AI has established itself as a key player in “sustainability intelligence.”
The company serves a direct network of clients “managing approximately $70 trillion in assets, with its influence spanning institutional investors, corporates, and consumers worldwide.”
By integrating ecolytiq’s consumer-centric platform, Clarity AI not only strengthens its “consumer engagement capabilities, but also expands its reach as a comprehensive, tech-first sustainability provider.”
With a proven track record of converting complex datasets into actionable intelligence, Clarity AI continues to set the benchmark for “how financial institutions, corporations, and investors leverage AI to drive sustainability outcomes at scale.”
