DDC Enterprise Limited has entered into a non-binding memorandum of understanding with Animoca Brands to jointly develop and implement strategies aimed at maximizing yield from Animoca’s Bitcoin holdings while managing associated risks, according to an announcement.
Under the partnership, Animoca Brands, the Hong Kong-headquartered gaming software firm and Web3 investment powerhouse, will allocate up to $100 million in Bitcoin toward yield enhancement strategies operated by DDC.
The collaboration is part of DDC’s broader effort to accelerate its Bitcoin accumulation strategy and position the cryptocurrency as a central element of its corporate finance approach.
DDC, a Hong Kong-headquartered company known for its Asian food brands, is expanding its focus to include digital assets as a core reserve component alongside its existing business portfolio.
The company said the partnership with Animoca Brands reflects a shared commitment to innovation, disciplined risk management and broader digital asset adoption among publicly listed companies.
The agreement also involves the formation of DDC’s Bitcoin Visionary Council, with Yat Siu, co-founder and executive chairman of Animoca Brands, joining the group to provide strategic leadership.
The council will oversee DDC’s Bitcoin treasury operations to align with industry standards and long-term value creation goals.
According to DDC, the strategic partnership will focus on accelerating its Bitcoin accumulation, developing replicable frameworks for yield-generating strategies for corporate Bitcoin treasuries, and offering a model for public-company digital asset integration.
DDC continues to operate as a global Asian food platform, managing brands such as DayDayCook, Nona Lim, and Yai’s Thai.
However, the company has increasingly positioned Bitcoin as a key part of its financial strategy, aligning itself with a growing trend among corporations exploring digital assets for treasury management.
Animoca Brands, based in Hong Kong, specializes in Web3 technologies and blockchain-based applications. The firm is active in promoting digital property rights through tokenization, contributing to the development of an open metaverse ecosystem.
The companies did not disclose further financial details or timelines for the implementation of their joint strategies.
