Jumio has released its findings from its 2025 Online Identity Study.
As consumers set out for summer activities, digital identity protection may be taking a more significant spot on the packing checklist, with almost half of global consumers (44%) not having confidence in the travel sector’s ability to protect them from AI-enabled fraud such as identity theft and account takeover fraud.
This lack of confidence jumped to “55% for Americans.”
For the sharing economy (including vacation rentals and other travel-focused gig economy services), confidence “falls even further, with 60% in the U.S. and 50% globally saying they don’t feel adequately protected.”
Consumers share sensitive personal data in “exchange for a simple vacation, notably turning over government-issued IDs like passports and drivers’ licenses in order to book and check into flights, reserve accommodations and rental cars.”
This exchange of data makes consumers “vulnerable to fraud during the summer travel season — and they recognize the risk.”
These sentiments trend alongside “broader global distrust in digital spaces, with 69% of respondents saying AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.”
In response to this distrust, consumers worldwide are “slightly more willing to invest more time in identity verification on these platforms” than in 2024:
In 2025, 74% of global consumers said they would “willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security — up from 71% in 2024.”
Global willingness to spend time verifying identity on sharing economy platforms also stayed high at “70% in 2025, only slightly down from 71% in 2024,” but with a subtle shift from “a lot more time” to “a little more time.”
This suggests increased caution, with a “remaining preference for low-friction, visible safeguards.”
Consumers’ increasing willingness to “spend time on identity verification for travel-related transactions follows a trend in traditionally higher-risk industries.”
For instance, 80% of consumers globally were “willing to spend more time on security for digital platforms supporting banking and financial services.”
The Jumio 2025 Online Identity Study surveyed “8,001 adult consumers evenly distributed across the US, the UK, Singapore, and Mexico.”
Censuswide fielded the survey between April 9 and April 24, 2025.
Censuswide abides by and “employs members of the Market Research Society, which is based on the ESOMAR principles, and is a member of The British Polling Council.”
From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence “anchored in biometric authentication, automation and data-driven insights to establish, maintain and reassert trust.”
Leveraging automated tech, including biometric screening, AI/machine learning, liveness detection, and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster, and address regulatory compliance, including KYC and AML.
Jumio claims to have processed over 1 billion transactions across more than 200 countries and territories, encompassing ‘real-time web and mobile transactions.’
Based in California, Jumio operates with offices and representation in North America, Latin America, Europe, APAC, and the Middle East.
Jumio is reportedly backed by the following: Centana Growth Partners, Great Hill Partners, and Millennium Technology Value Partners.