Sun Life Hong Kong said on Friday it will invest up to $70 million in Bowtie Life Insurance, Hong Kong’s first virtual insurer, to accelerate its growth and strengthen its position in medical insurance and preventive healthcare.
The fresh capital injection reinforces Sun Life’s long-standing partnership with Bowtie, which began in 2018. With this latest investment, Sun Life will increase its significant stake while Bowtie continues to operate independently under its existing leadership and brand.
“Sun Life has been a long-term, committed partner to Bowtie for almost seven years,” said Clement Lam, CEO of Sun Life Hong Kong. “This investment underscores our shared mission to make health insurance more accessible and affordable, using technology and innovation to transform the customer experience.”
Bowtie will use the funds to expand its digital health offerings, invest in AI-driven services, and scale up customer-focused healthcare solutions. The company leads Hong Kong’s direct digital insurance channel and ranks ninth overall in new individual non-single premium policies sold.
Michael Chan, Co-Founder and CEO of Bowtie, said the additional backing from Sun Life is a strong vote of confidence. “Sun Life’s continued partnership reinforces Bowtie’s position as a mission-driven insurer. We aim to serve customers with transparent, simple products in a friendly digital setting,” Chan said.
Bowtie has also been recognized globally, ranking No. 1 in Hong Kong and No. 65 across Asia-Pacific in the Financial Times’ High-Growth Companies 2025 list.
Fred Ngan, Co-Founder of Bowtie, said the company will focus on expanding its core strengths. “We’re doubling down on agentic AI, health innovation, and talent development. These investments will enhance customer experience and keep us ahead of the curve,” he said.
The $70 million investment in Bowtie marks a strategically important move for Sun Life, reinforcing its long-term commitment to digital health insurance in Hong Kong and the broader Asia-Pacific region.
By deepening its stake in Hong Kong’s first virtual insurer, Sun Life strengthens its position in a fast-growing segment, aligning with its strategy to make insurance more accessible and affordable through technology.
Analysts said the deal not only supports Bowtie’s expansion in AI-driven health services and preventive care but also helps Sun Life stay competitive in an increasingly digital insurance landscape.