Nubank (NYSE: NU), one of the world’s digital banking platforms reporting over 100 million customers across the LatAm region including Brazil, Mexico, and Colombia, continues to enhance digital financial services.
The São Paulo-based neobank has recently announced three significant updates that underscore its commitment to empowering users with accessible, secure, and rewarding financial solutions: a surge in USDC adoption on its Nubank Cripto platform, a new campaign acknowledging customers’ financial journeys, and a cashback offer during Amazon Prime Day.
These initiatives highlight Nubank’s role as a key player in Latin America’s fintech sector.
On July 17, 2025, Nubank reported that one in four new investors on its Nubank Cripto platform chooses USDC, the digital dollar stablecoin, as their first cryptocurrency purchase.
This trend reflects a growing demand for stablecoins as a low-cost, accessible means of “dollarizing” assets to hedge against currency fluctuations.
According to Thomaz Fortes, Executive Director of Cryptocurrencies and Digital Assets at Nubank, stablecoins like USDC serve as a strategic entry point into the crypto market, offering stability due to their 1:1 backing with the US dollar and support from liquid assets.
The platform’s user-friendly interface allows customers to buy USDC directly in the Nubank app, with on-chain transfers further reducing costs.
In 2024, USDC holdings among Nubank customers increased tenfold, with 30% of crypto portfolios now including the stablecoin.
Over 50% of new Nubank Cripto users select USDC as their initial digital asset, though Bitcoin remains the most widely-adopted option for blockchain deposits, accounting for over 50% of such transactions.
Nubank’s recent expansion of its stablecoin USDC rewards program, offering a fixed 4% annual return on balances above 10 USDC, has further fueled adoption, with daily payouts and immediate liquidity enhancing user flexibility.
This past month, Nubank launched a heartfelt campaign emphasizing the transformative power of its financial services.
Titled “Your Journey, Your Nu,” the campaign highlights real customer stories to illustrate how Nubank’s products—ranging from fee-free credit cards to digital accounts like NuConta—have simplified financial management and fostered autonomy.
By focusing on customer-centricity and financial performance, Nubank aims to support its mission to democratize access to banking.
The campaign also showcases innovations like NuCel, a mobile phone service launched in October 2024, and Caixinhas Turbo, offering 120% CDI returns, which integrate into the Nubank ecosystem.
These efforts resonate with the 59% of Brazilian adults who are now Nubank customers, reflecting the platform’s deep market penetration and trust.
Nubank also enhances its value proposition through its Nu Shopping platform, announcing cashback offers for purchases made during Amazon Prime Day on July 15–16, 2025.
Available to all Nubank customers via the app’s Shopping tab, this offer complements discounts of up to 60% for Amazon Prime members.
Ultravioleta customers enjoy an additional 1% cashback, credited directly to their accounts for flexible use.
Claudia Alva, Director of Nu Shopping, has emphasized that the platform’s commitment to secure, rewarding shopping experiences.
This follows a 2024 Prime Day offer of up to 10% cashback, with Nu Shopping reportedly recording 255 million visits in 2023, driven by demand for appliances, smartphones, and tech products.
By integrating cashback with partners like Amazon and KaBuM!, Nubank strengthens its ecosystem, blending financial and retail benefits.
Nubank’s latest moves—USDC adoption, a customer-focused campaign, and enhanced shopping rewards—indicates its focus on addressing diverse consumer needs.
From enabling crypto investments to celebrating financial empowerment and offering seamless shopping benefits, Nubank continues to enhance traditional banking.
As it expands its portfolio, including partnerships with Circle for USDC and Lightspark for Bitcoin’s Lightning Network, Nubank is hoping to positively impact the future of finance in Latin America and other jurisdictions.