AssetMark, a provider of wealth management solutions, announced its upcoming expansion into alternative asset classes, with new capabilities expected to launch later this year.
This initiative will integrate private assets into AssetMark’s managed solutions and discretionary programs – powered by its technology platform – designed to help advisors “deliver more resilient, personalized portfolios in a rapidly evolving investment landscape.”
Lou Maiuri, Group CEO and Chairman of AssetMark:
“Private markets are no longer optional – they’re essential to building modern, diversified portfolios. We’re committed to helping advisors access these opportunities in a way that’s intuitive, scalable, and aligned with how they serve clients today.”
AssetMark’s private markets strategy builds on its firm foundational pillars: due diligence, thoughtful asset allocation, and “a digitally enabled, advisor-first experience.”
The firm is conducting due diligence “on private credit, private real estate, and private equity funds – asset classes that offer differentiated return streams and potential for enhancing long-term outcomes.”
A portion of AssetMark’s discretionary strategies will be allocated to private markets, enabling advisors to “access professionally managed exposure to these asset classes through integrated models.”
In addition, AssetMark’s dynamic UMA accounts and Adhesion Wealth platform will provide advisors “with the ability to invest in diligenced, semi-liquid private funds in a single custody account alongside other public security allocations, an approach designed to streamline advisor workflow and enhance the investor experience.”
Professionally managed, diversified portfolios “that allocate and rebalance across public and private markets in collaboration with asset managers.”
Streamlined experience that integrates private assets “into AssetMark’s technology-powered investment platform, unlocking advisor operational efficiency and scale.”
Education and tools designed to help advisors “understand how private markets fit into client portfolios and to communicate their benefits effectively.”
As the industry evolves, AssetMark sees a “generational shift not just as a transfer of wealth – but as a transformation in investor expectations.”
Younger clients are entering the market with “more complex financial needs and a desire for personalization, holistic planning, and seamless digital experiences.”
This presents an opportunity for advisors to “differentiate by aligning their strengths, specialties, and service models with these modern preferences.”
AssetMark’s private markets capabilities and technology are built to support this evolution – “equipping advisors with the tools to scale, stand out, and build deeper, more meaningful client relationships.”
AssetMark’s private markets capabilities “will be available to advisors and firms beginning in Q4 2025.”
AssetMark, Inc. operates a wealth management platform “with a mission to help financial advisors and their clients.”
AssetMark, together with its affiliates AssetMark Trust Company, Voyant, and Adhesion Wealth Advisor Solutions, “serves advisors at every stage of their journey with flexible, purpose-built solutions, powered by its innovative technology platform.”
The company equips advisors with “planning tools, investment solutions, and operational capabilities to help deliver better investor outcomes by enhancing their productivity, profitability, and client satisfaction.”
With a history going back to 1996, AssetMark has over 1,000 employees, and its platform serves over “10,700 financial advisors and over 317,000 investor households.”
As of December 31, 2024, AssetMark had “over $139 billion in platform assets.”
AssetMark is a registered investment adviser “with the U.S. Securities and Exchange Commission.”
