Fold (NASDAQ: FLD) has teamed up with Blackhawk Network to expand the distribution of the Fold Bitcoin Gift Card.
The Fold Bitcoin Gift Card is available through select online platforms, with additional online retailers set to launch in the coming weeks. In-store retail availability is planned for later this year as part of a broader multi-channel expansion strategy.
The launch is powered by Blackhawk Network, a branded payments provider whose global footprint spans over 400,000+ consumer touchpoints, including retailers, e-commerce platforms, loyalty programs, and enterprise rewards.
“Until now, bitcoin was difficult for the average person to access, let alone share,” said Will Reeves, chairman and CEO of Fold. “By making bitcoin available as a gift card, we’re opening access to the millions of consumers who already buy, send, and use gift cards.
“This isn’t about novelty. It’s about meeting people where they are and integrating Bitcoin into the financial tools and channels they already understand. We’re building infrastructure for everyday adoption. Blackhawk Network gives us that path into mainstream retail, opening access to bitcoin across the $300 billion U.S. gift card market, something the ecosystem has struggled with for over a decade.”
The Fold Bitcoin Gift Card launched in May 2025, enabling consumers to gift bitcoin in a simple and familiar format without requiring technical knowledge or a crypto wallet. Recipients redeem their gift card through the Fold App, ensuring a smooth onboarding experience for both newcomers and experienced Bitcoin users.
“At BHN, we understand that consumers today expect more flexibility in how they give and store value, and cryptocurrencies like Bitcoin are becoming part of that equation,” said Jennifer Philo, GVP of global commerce at Blackhawk Network. “Fold exemplifies the kind of forward-looking partner BHN is proud to support—they are creating products that bring bitcoin into the center of how consumers engage with money and build long-term value. By bringing the Fold Bitcoin Gift Card into our expansive retail ecosystem, we’re delivering yet another practical, accessible way for shoppers nationwide to embrace cryptocurrency by helping them earn, save, and spend smarter.”