Boot Barn Holdings, Inc. (NYSE: BOOT), the parent company of Boot Barn, Sheplers, and Country Outfitter, announced it has extended its exclusive, multi-year partnership with Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth.
The renewed agreement builds on a relationship between the two companies, allowing consumers to continue “using Affirm to pay over time — both online at checkout across all three brands and in-store at over 450 Boot Barn locations nationwide.”
Whether shopping for work boots, western wear, or apparel and home goods, paying with Affirm is “simple.”
In-store, consumers can open the Affirm app, search for “Boot Barn,” and tap “Shop in Store” to get started.
Online, they simply choose Affirm at the time of checkout.
In both cases, consumers reportedly go through “a quick eligibility check and, if approved, are offered customized biweekly or monthly payment plans starting at 0% APR and options up to 24 months.”
As always with Affirm, the company claims that consumers will “never pay late or hidden fees, ever.”
Boot Barn is one of nearly 360,000 retail partners “who trust Affirm to deliver superior value to their consumers, including REVOLVE, StockX, DICK’S Sporting Goods, Stitch Fix, and many more.”
As mentioned in the announcement, Boot Barn is the nation’s “lifestyle retailer of western and work-related footwear, apparel and accessories for men, women and children.”
The company offers its customer base a “selection of work and lifestyle brands.”
As of the date of this release, Boot Barn operates “474 stores in 49 states, in addition to an e-commerce channel.”
The company also operates www.sheplers.com, “the nation’s pure play online western and work retailer and www.countryoutfitter.com, an e-commerce site selling to customers who live a country lifestyle.”
As covered, Affirm’s mission is to deliver “honest financial products that improve lives.”
By building a new kind of payment network—one “based on trust, transparency, and putting people first—they empower consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth.”
Unlike most credit cards and other pay-over-time options, they claim “to never charge any late or hidden fees.”