MultiBank Group said it has entered an exclusive worldwide joint venture with former UFC champion Khabib Nurmagomedov to build a regulated ecosystem at the intersection of finance, sport and technology, as the derivatives broker seeks to extend its brand beyond trading into real-world assets and consumer ventures.
The partnership will operate as MultiBank Khabib LLC from the company’s Dubai headquarters and will develop a global network of sports businesses and “real-world digital assets,” the firm said in a statement.
MultiBank described the tie-up as a multi-billion-dollar venture and said it grants the group exclusive rights to develop and promote projects under the Nurmagomedov brand, including plans to open 30 Khabib-branded gyms and to expand the Gameplan and Eagle FC brands.
Financial terms and a launch timetable were not disclosed.
MultiBank said the platform will be “backed by [its] regulated digital ecosystem” and powered by its $MBG token, which it positions as the driver of a portfolio focused on tokenized real-world assets.
Founder and Chairman Naser Taher said the venture aims to create “regulated tokenization of real-world sports assets”, aligning with the United Arab Emirates’ push to attract digital-asset businesses and major sports events.
Nurmagomedov, who retired undefeated with a 29-0 record, said the partnership is based on “strength, respect and discipline” and seeks to create opportunities “beyond sport” for athletes and fans via a regulated digital platform.
The move underscores growing efforts by financial firms and athletes to monetize intellectual property and fan engagement through tokenization and branded facilities, amid closer regulatory scrutiny of digital-asset offerings.
MultiBank, founded in 2005, says it serves more than 2 million clients in 100 countries, executes over $35 billion in daily trading volumes, and holds 18 regulatory licenses across five continents.
The company did not detail governance arrangements for the joint venture, the jurisdictions where the tokenized products would be offered, or how regulatory permissions for sports-asset tokenization would be secured.
It said the venture is intended to operate within applicable rules and to provide transparency for investors and users.