Nubank (NYSE: NU), which claims to be one of the largest digital financial services platforms in the world, announces that it will implement a hybrid work model starting in July of next year. This latest decision from the digital banking platform follows the last 5 years of a remote-first model, where professional teams met at least for a week each quarter. During this period, Nubank grew from 59 million to 122 million customers in Brazil, Mexico as well as Colombia, reaching a net income of “$637 million and a record revenue of US$3.7 billion in Q2 2025.”
David Vélez, the founder and CEO of Nubank, shared with employees that during the past five years, Nubank has thrived in a so-called “remote-first” type of working environment. Vélez added that together, they have now built a so-called generational company, reaching over 120 million customers across the LatAm region.
According to Vélez, this is a significant milestone, and the firm’s workers helped with making this a reality.
He added that Nubank has decided to transition from their remote-first model to a “hybrid model.”
Beginning on July 1, 2026, they intend to bring Nubankers back to in-person teamwork, inside physical offices, beginning with 2 days per week, and then 3 days per week starting on January 1, 2027.
Vélez added they are intentionally providing an 8-month transition period to allow for “adjustments.” They are building a number of offices to make it easier for many Nubankers to “commute some days of the week, and they will provide support to eligible Nubankers with relocation assistance, extensions or exceptions based on specific criteria.”
Vélez said he had recurrently mentioned that he was concerned about their chosen remote-first environment since its “benefits were very obvious, but its costs were invisible.”
Nubank have studied the available research on the topic, “consistently observed and discussed their experience with many [workers], and benchmarked some of the … highest performing companies in the world.”
Vélez shared that they concluded that a hybrid model will let them “leverage the best of both worlds, and is critical to their ambitions.”
Following the COVID-19 outbreak, many companies were forced to re-consider how they carried out their business operations including whether or not to allow employees to work remotely. Companies like Telegram have reportedly employed only around 30 workers, all of whom work remotely. And this approach appears to be working really well for them.
Meanwhile, UK’s Atom Bank has made several adjustments to its working model including exploring a hybrid working model and a 4-day work week. Digital bank Revolut has also experimented with various types of working arrangements. In the end, what really matters is that the work is getting done, the company is meeting its core objectives, and is making sizeable profits that are beneficial to shareholders and company employees