Credit cards could be one of the most common ways Canadians pay for everyday expenses, however, new research from Affirm (NASDAQ: AFRM) shows the terms and conditions behind them are among “some of the most confusing everyday documents Canadians encounter.” According to a national survey of 1,501 Canadians, only 41% ranked credit card terms and conditions among the top “three easiest documents to understand, compared to 72% for medication labels, 69% for furniture assembly manuals, and 42% for tax forms.”
According to insights from Affirm, this confusion is costing people money.
Nearly three in five (59%) Canadians say hidden or “unexpected credit card fees have derailed their ability to budget, with more than one in three (36%) saying it happens at least occasionally.”
For decades, credit cards have been seen as a “convenient financial tool, garnering 98% familiarity with Canadians.”
But recent data paints a different picture, revealing a growing disconnect between how Canadians think “about credit cards and how they actually impact their finances.”
Rewards and points remain a top motivator for “using credit cards (65%). But as financial pressures mount, many Canadians are also carrying balances — with the Bank of Canada reporting that roughly half of cardholders carry a balance for at least two consecutive months.”
These fees and compounding interest charges can “add up quickly, leaving people feeling trapped in cycles of debt.”
As the holidays approach, many Canadians are seeking “greater clarity from their favorite payment methods.”
Over one-third of (36%) Canadians say credit cards “don’t actually reflect their financial realities.”
Wayne Pommen, Chief Revenue Officer at Affirm said that ‘fairness and transparency should be the standard for every Canadian using credit,”
Pommen added that for too long, people have been “accepting confusing terms and unexpected fees as part of the deal.”
They also mentioned that Canadians deserve “better, and that means financial tools built around clarity and trust, not surprises.”
As covered, Affirm’s mission is to deliver “honest financial products that improve lives.”
By building a new kind of payment network—one based on putting people first—they enable consumers to spend and save responsibly, and give thousands of businesses “the tools to fuel growth.”
Unlike most credit cards and other “pay-over-time options, we never charge any late or hidden fees.”
These findings are from a survey conducted by Affirm from Nov 6 to Nov 10, 2025, among a “representative sample of 1,501 online adult Canadians who are members of the Angus Reid Forum.
The survey was conducted in “English and French.”
For comparison purposes, a probability sample of this size “would carry a margin of error of +/-2.53 percentage points, 19 times out of 20.”