Liverpool FC is announcing PayPal (NASDAQ: PYPL) as the club’s digital payments partner in a new global deal. This marks PayPal’s collaboration with a Premier League club, positioning the Fintech as one of the ways to pay for football enthusiasts. A global enabler of digital payments, PayPal has more than 400 million active accounts across 200 different markets, supporting digital transfers in 25 different currencies.
With expertise in flexible payment solutions, PayPal is now focused on enhancing the way Liverpool FC fans engage with the club and football experiences, “both online and in person.”
One of the ways this will happen is via PayPal+, the company’s loyalty program, where fans can “earn reward points when using PayPal to pay for matchday purchases, adding to the experience and elevating engagement.” And loyalty will “be rewarded.”
Beginning at the Blue tier, consumers unlock Gold and Black tiers as they earn more points, “with each tier recognising loyalty with even bigger rewards.”
Gold and Black tier members avail points “worth up to 50% more at checkout, along with access to other exclusive Liverpool FC perks.”
PayPal, offered as a payment option across LFC’s digital platforms, will also become the club’s digital payment method.
As part of this integration, PayPal will be featured on checkout and payment screens across the club’s ecommerce and All Red platforms, “making it more accessible for consumers to “complete their transactions.”
Via this collab, LFC and PayPal will work on initiatives that aim to “elevate the profile of LFC Women and expand grassroots football programs through LFC Foundation.”
Ben Latty, Chief Commercial Officer at Liverpool FC, said that their expertise in powering payments around the world “makes them the ideal partner to help us elevate the experience for supporters worldwide.”
Latty added that this partnership is a “step forward in their commitment to innovation, ensuring fans can engage with the club in a seamless way.”
They added that PayPal’s focus on “supporting women’s football and grassroots development also aligns with their values and future focus, making this collaboration more meaningful.”
Geoff Seeley, CMO at PayPal, said that their global collab with LFC reinforces their “relationship with sports fans everywhere, building on their professional and collegiate sports partnerships around the world.”
They’re now providing customers a more flexible experience that aims to reward them, whether buying “the new kit or grabbing a pint at the match and settling up with friends later.”