The Tech Against Scams Coalition (TASC), a collaboration of leading tech companies, announced Scamberry Pie, a holiday initiative focused on helping families and communities start conversations about online scam red flags. The campaign centers on Scamberry Pie, which is described as “a limited-edition cranberry tart with slices shaped like flags that reveal common scam warning signs when lifted.”
According to a blog post shared by Ripple, the pies are said to be free to the public and are designed “to help families talk about scam red flags.”
Online scams continue to rise in frequency as well as overall sophistication, with over half of adults globally now “experiencing or being targeted by a scam in the last 12 months.”
These schemes often tend to succeed since people do “not discuss suspicious interactions or recognize early warning.”
Scamberry Pie breaks the silence by “turning a familiar holiday moment into a simple ritual: as guests serve the pie, they uncover a plain-language tip about a common scam and take a moment to talk about whether they’ve seen something similar.”
Each pie comes with a sort of deeper discussion guide that “makes the topic approachable and helps families learn from each other, while pointing them to resources that can help them stay safe.”
The campaign was designed to be shared, both in person and online.
TASC is also launching a social-led amplification effort.
By partnering with digital creators, the coalition is “helping bring conversations about scam red flags into online spaces where people may not typically engage with online safety education.”
Phillip Martin, Chief Security Officer at Coinbase:
“As scams continue to evolve, consumers deserve partners who can stay ahead of those tactics. Our collaboration within TASC helps us respond more effectively to what we are seeing across the tech landscape and spread awareness amongst the most vulnerable. Scamberry Pie gives families a simple and meaningful way to start conversations that can prevent harm during the holiday season.”
Dennis Jarosch, Senior Vice President of Engineering at Ripple:
“Education is one of the strongest tools we have to protect people from scams. When people know what to look for, they’re better equipped to help themselves, and each other. The Scamberry Pie campaign creates a moment for families and communities to talk openly about warning signs, share experiences, and look out for one another.”
The Tech Against Scams Coalition (TASC) aims to drive collective, cross-industry efforts to “disrupt the rapidly evolving landscape of online scams.
TASC takes an ecosystem-wide approach, “recognizing that scammers exploit multiple platforms and sectors to target victims.”