Nubank (NYSE: NU), which claims to be one of the world’s largest digital financial services platforms, has recently announced the launch of its Subscription Manager tool, centralizing all of Nubank clients’ recurring charges in a single place. Internal Nubank data collected from Oct 2024 to Oct 2025 shows that “approximately 21 million clients have an active subscription, with an average monthly spend of R$ 101 per person and an average ticket of R$ 38 per transaction.”
As noted in the update from Nubank, streaming services, telecommunications, “wellness and gym memberships, health plans, distance learning, and gaming lead the ranking of different categories.”
In the same period, clients spent approximately “R$ 24 billion on recurring subscriptions using credit card, debit card, and Pix, which are the most used payment methods.”
More than 627 million transactions “were recorded in the last 12 months.”
With higher expenses from different sources, clients can now view all active and recurring payments and subscriptions “on their credit card within the Nu app, along with the amount of each, recent payment history, and the forecast for upcoming charges.”
In addition to this, they are able to see the card that has been registered “for each subscription, whether it is virtual, additional, or physical, should the client need to block, swap, or reuse it.”
This means the tool operates as a kind of spreadsheet, providing “a clear and intuitive view of financial commitments, aiding in planning and preventing surprises on the invoice, along with personalization features like option to hide subscriptions, edit frequency, submit feedback for greater expense accuracy.”
The feature is now being gradually released to the Nubank customer base in Brazil.
In another update, it was noted that “Poupança” has been one of the most popular resources for Brazilians to “save money, but there are more profitable and equally safe financial opportunities.”
As a way to help people reflect on these possibilities in practice, Nubank will use public spaces “to illustrate a comparison, presenting the benefits of its Caixinha Turbo (Turbo Money Box), an option for saving money with returns of up to 120% of the CDI (Interbank Deposit Certificate rate) and immediate liquidity, created to recognize and value those who concentrate their finances in Nubank.”
The campaign reportedly unfolds in spaces such “as public transport, stairs, and even Christmas trees, using figurative language to broaden people’s perspective on how to save their money in a simple and easy-to-understand way.”
