Crypto.com and LuLu Financial Holdings (LuLuFin) have announced a strategic partnership to develop regulated digital asset capabilities across multiple markets, starting in the UAE. The collab will reportedly integrate Crypto.com’s trading infrastructure, custody, and payment technologies with LuLuFin’s financial services and global network, while adhering to local regulations.
In the starting phase, Crypto.com will offer LuLuFin with access to its liquidity, “execution tools, and custody solutions through the Crypto.com Exchange.”
LuLuFin will assess how these capabilities may support the development of digital asset–linked products and enhancements “across its financial services portfolio, including opportunities in cross-border payments, remittances, and customer-facing financial solutions.”
Eric Anziani, President and Chief Operating Officer of Crypto.com, has said that they are eager “to work with LuLuFin and to integrate Crypto.com’s infrastructure to boost their investment and retail services and grow their reputation as a cryptocurrency partner.”
Alain Yacine, President of Middle East and Latin America of Crypto.com said that they are constantly looking for “ways to advance the UAE’s thriving crypto space alongside the Government’s long-term framework around blockchain innovation.”
Yacine added that through this partnership with LuLuFin they’ll “be able to provide more people a secure way to interact with digital assets, and explore integrations that will not only boost LuLuFin’s product offerings, but also develop the crypto industry in the UAE.”
Joseph Cleetus, VP of Business Transformation at LuLuFin said that digital assets are now becoming an “essential layer of the financial system, and this partnership gives us the foundation to explore that future responsibly.”
Cleetus added that by combining Crypto.com’s infrastructure with multi-market financial services network, they see “meaningful opportunities to create new, trusted digital asset experiences for our customers and partners.”
They further noted that this collaboration is “an important step in LuLu Financial Holdings’ broader roadmap to build next-generation financial products that are secure, compliant, and useful in people’s everyday lives.”
Established back in 2016, Crypto.com is used by people worldwide and is the industry participant claiming to prioritize regulatory compliance, security and privacy.
As covered, Crypto.com explains it is committed to accelerating the adoption of cryptocurrency through tech advancements.
As stated in a release, LuLu Financial Holdings is a global financial services provider, “offering a range of services including cross-border payments, currency exchange, and financial technology solutions.”
With customer engagement centers in various countries across the Middle East, Indian subcontinent, and APAC regions, and a commitment to product development, LuLu Financial Holdings notes it continues to set “benchmarks in the financial services industry.”