Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, and Revolve Group, Inc. (NYSE: RVLV), the fashion retailer for Millennial and Generation Z consumers, announced an expansion of their partnership that makes it easier for shoppers in Canada and the UK to purchase the looks and styles they want “without any late or hidden fees.”
Eligible consumers / clients residing in Canada and the UK will now be able to use Affirm to pay over time for REVOLVE’s collection of “apparel, footwear, accessories, and beauty – which includes brands like Helsa, SRG, Eaves, GRLFRND Denim, and more.”
Whether shopping for a sweater or other items, approved clients that are based in Canada and the UK can now “split their purchases with Affirm.”
The process is described as being fairly simple: after selecting BNPL Affirm “at checkout, consumers go through a real-time eligibility check.”
If approved, they can choose the customized payment plan that “suits their needs.”
The expansion builds on Affirm and REVOLVE’s existing partnership, which launched in the United States earlier this year.
This also comes as REVOLVE continues to “scale and meet consumer demand for flexible payment options.”
Merchants across the globe use Affirm at checkout, “including leading brands like Adidas, Canada Goose, Net-a-Porter, Stitch Fix, StockX, The RealReal.”
Fashion and beauty purchases on Affirm’s network “grew 30% year-over-year as of the quarter ended September 30, 2025.”
As noted in the update, Revolve Group, Inc. (NYSE: RVLV) is the “retailer for Millennial and Generation Z consumers.”
They were founded in 2003 by co-CEOs, Michael Mente and Mike Karanikolas.
They sell merchandise through “complementary segments, REVOLVE and FWRD, that leverage one platform.”
Through REVOLVE, they aim to offer an “assortment of apparel, footwear, accessories and beauty products from emerging, established and owned brands.”
Through FWRD, they offer an assortment of “curated and elevated iconic and emerging luxury brands.”
As covered, Fintech Affirm’s mission is to deliver “honest” financial products that “improve lives.”
By building a new kind of payment network—one based on transparency and putting people first—they aim to enable consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth.
Unlike various credit cards and other pay-over-time options, they claim to “never charge any late or hidden fees.”
