Digital banking provider Nubank (NYSE: NU), which focuses on serving consumers in Brazil at the broader LatAm region, announced recently it has exceeded 112 million customers, capturing about 61% of Brazil’s adult population. This surge reportedly positions Nubank as one of the largest private financial institutions in the country, based on 2025 figures from the Brazilian Central Bank.
Since joining the top banks in 2022, Nubank has advanced one rank each year, emerging as the quickest expander in the sector.
Its success stems from a strong emphasis on customer satisfaction, reportedly evidenced by consistently low complaint volumes.
Customer loyalty remains a cornerstone of Nubank‘s strategy.
Around 85% of its Brazilian users engage actively each month, driving the average revenue per active customer to unprecedented levels in the third quarter of 2025.
By prioritizing user-friendly products and efficient technology, the bank has helped clients save more than R$111 billion in fees over nearly a decade.
In 2025 alone, partnerships yielded R$158.8 million in discounts for users.
Additionally, over 6 million customers have successfully renegotiated debts through Nubank’s supportive tools.
Livia Chanes, CEO of Nubank Brazil, emphasized that the focus extends beyond sheer numbers: it’s about integrating meaningfully into people’s financial routines with practical solutions, backed by personalized service and streamlined tech that simplifies daily challenges.
Complementing this customer boom, Nubank is channeling substantial resources into physical infrastructure to sustain its momentum.
The company plans to allocate over R$2.5 billion—equivalent to roughly USD 475 million—across the next five years for expanding and upgrading offices in Brazil.
This initiative supports a shift to a hybrid work setup beginning in July 2026, where approximately 70% of staff will attend offices twice weekly to boost in-person collaboration and spark innovation.
The expansions target key Brazilian hubs.
In São Paulo’s Pinheiros district, two new facilities are on the horizon: a 35,000-square-meter tower on Oscar Freire Avenue, operational from 2027, accommodating over 3,000 employees with features like event spaces, gardens, game areas, and a library; and Capote 210, an innovation hub with 20 floors launching in April 2026, including a research lab for customer-involved product development.
This will increase the area’s workstation capacity to 5,700.
Further developments include a 9,150-square-meter site in Campinas at Bresco Viracopos, a 6,870-square-meter space in Rio de Janeiro’s Vista Mauá building—both slated for the latter half of 2026—and a forthcoming office in Belo Horizonte.
These enhancements prioritize talent attraction and retention, offering perks such as gyms, relaxation zones, cafes, laundry services, pet accommodations, and tech like seamless audio-visual systems and digital collaboration tools.
Nubank’s workforce has reportedly expanded by 26% from September 2023 to September 2025, now totaling 9,500 employees.
Internationally, the company is growing too, with added floors in Mexico City and Bogotá, plus new outposts in Miami, Palo Alto, Washington, D.C., and Buenos Aires, including a major 14,000-square-meter building in Bogotá by 2028.
Chanes highlighted the strategic value:
“Enhancing our workspaces invests in our innovative edge. Face-to-face interactions among team members fuel rapid idea generation and refinement, essential for our operations.”