Global payments platform Adyen (AMS: ADYEN) has partnered with Fresha, a marketplace for salons, spas, and beauty professionals. The collaboration has resulted in the introduction of Fresha Capital, an embedded lending service that provides rapid access to working capital. Currently, more than $5.5 million in loans have been distributed through this initiative, which is now operational in seven major markets: the United States, United Kingdom, Australia, Canada, the Netherlands, Finland, and Sweden.
Fresha Capital stands out as a financial tool tailored specifically for the needs of beauty and wellness entrepreneurs.
Integrated directly into Fresha’s platform, it allows users to check for pre-qualified loan offers based on their historical sales data.
The application process is straightforward—business owners can request funds with just a few clicks, and approvals often lead to disbursements within hours or on the same business day.
For transfers to external bank accounts, funds typically arrive in minutes, though it could extend to two business days in some cases.
Loan amounts vary from $500 to $50,000, depending on the currency and market, with repayment structured as a flexible percentage of daily sales—ranging from 1% to 15%.
This model ensures that repayments align with business performance, offering terms up to nine months without penalties for early settlements or additional charges for delays.
There’s no need for extensive paperwork or prolonged credit checks, making it an ideal solution for urgent needs like equipment upgrades, staff hiring, or navigating seasonal fluctuations in demand.
For salon owners and beauty specialists, this service delivers immediate liquidity, enabling them to invest in growth opportunities that might otherwise be deferred due to cash flow constraints.
Real-world examples include repairing essential tools or launching marketing campaigns during peak seasons.
Notably, about 80% of businesses that take an initial loan return for a second one, indicating high satisfaction and repeat value.
This embedded approach not only saves time but also fosters stronger ties between platforms like Fresha and their users, turning financial services into a core part of the ecosystem.
Hemmo Bosscher, Senior Vice President and Global Head of Platforms & Financial Services at Adyen, highlighted the strategic impact:
“Collaborating with Fresha demonstrates how integrated payment solutions can drive transformations. By adding lending options, they’re creating income sources and strengthening customer bonds in vital regions.”
Pawel Iwanow, Chief Payments Officer at Fresha, emphasized the speed and necessity:
“Now, we can approve and deliver loans almost instantly, empowering our partners to seize growth moments.”
This launch taps into a broader trend of embedded finance, where platforms retain value internally by offering comprehensive services.
Fresha, which serves over 140,000 businesses and 450,000 professionals worldwide, handles more than 35 million appointments each month.
By addressing common pain points like unexpected repairs or expansion plans, Fresha Capital positions itself as a key player in an industry often underserved by traditional banks.
Adyen assumes all lending and credit risks, allowing platforms to generate revenue without exposure. The rollout included support for training and promotion, with customizable white-label features.