Bitwise Asset Management has unveiled its new Model Portfolio Solutions tailored specifically for digital assets. Announced on February 3, 2026, this initiative aims to simplify how advisors incorporate cryptocurrencies into client portfolios, drawing on the firm’s extensive expertise in the crypto space. With over $15 billion in assets under management, Bitwise positions itself as a key player in helping institutional investors navigate the evolving world of digital currencies through exchange-traded funds (ETFs).
The launch comes at a time when model portfolios are gaining popularity among financial professionals.
These pre-designed asset allocations have seen growth, with third-party models expanding from $400 billion in 2023 to more than $645 billion by 2025—a remarkable 62% surge.
Over the past few years, they’ve attracted net inflows surpassing $80 billion, underscoring their role as a go-to strategy for efficient investing across various asset classes.
Until recently, however, their application in the crypto domain has been restricted, leaving advisors without streamlined options to blend digital assets into broader strategies.
Bitwise’s offering addresses this gap by providing seven distinct model portfolios, categorized into “Core” and “Thematic” varieties to suit diverse investor needs and risk tolerances.
The Core options offer comprehensive exposure to the broader crypto landscape, ensuring a balanced entry point for those seeking general diversification.
In contrast, the Thematic portfolios zero in on niche areas, such as stablecoins for stability-focused strategies, tokenization for real-world asset integration, or assets extending beyond bitcoin to capture emerging opportunities in the ecosystem.
According to Matt Hougan, Bitwise’s Chief Investment Officer, this rollout marks a pivotal shift in advisor access to crypto.
He emphasized that model portfolios are a cornerstone for allocating to most traditional assets, but their limited use in digital currencies has hindered progress.
As the variety of crypto exchange-traded products expands, these models offer a straightforward benefit: they guide advisors on combining these products to align with client goals, making it simpler to construct a dedicated crypto allocation,” Hougan explained.
What sets these solutions apart are their built-in features designed for ease and efficiency.
Advisors benefit from ongoing oversight and periodic rebalancing to maintain target allocations and avoid unintended drifts.
The portfolios integrate into existing frameworks, providing diversified holdings that mitigate risks associated with concentrating on a single cryptocurrency.
Additionally, Bitwise supplies reporting tools and educational materials, which help streamline compliance reviews and client communications, ultimately saving time and enhancing decision-making.
The firm encourages professionals to evaluate how these models can complement traditional investments, potentially boosting portfolio resilience in a volatile market.
While the potential is promising, it’s essential to note the inherent risks of digital assets, including the possibility of total principal loss.
As always, advisors are urged to thoroughly assess the objectives, charges, and expenses of underlying ETFs before proceeding.
Typically, these models serve as educational resources, with final investment choices resting on individual client profiles and market conditions. Past results offer no assurance of future performance, and diversification alone doesn’t guarantee gains or shield against downturns.