BNPL Fintech company Affirm (NASDAQ: AFRM) continues to focus on redefining consumer credit with significant announcements expected to impact the pay later ecosystem. The company released its FY2025 Corporate Impact Report on February 12, highlighting measurable progress toward transparent, inclusive lending. Recently, Fintech firm Affirm also unveiled a strategic partnership with home-improvement firm Lowe’s, expanding flexible payment options for millions of shoppers tackling renovation projects.
The FY2025 Impact Report underscores Fintech Affirm’s commitment to fixing a credit system long plagued by hidden fees and complexity.
In the fiscal year ended June 30, 2025, the platform served approximately 23 million active consumers across every US state, partnering with roughly 377,000 merchants.
Notably, 53 percent of borrowers had FICO scores below 660, with an average score of 649 and typical household income around $73,000—demonstrating broad access for diverse, often underserved borrowers.
Affirm’s model delivered tangible savings: U.S. households could have avoided up to $18 billion in interest in 2024 by choosing Affirm over revolving credit-card debt, with subprime borrowers saving an average of $840 each.
Gross merchandise volume reached $36.7 billion, fueled by high repeat usage—95 percent of transactions came from returning customers, averaging 5.8 purchases per active user annually.
The company processed more than 134 million transactions without ever charging a late fee.
Beyond numbers, the report details initiatives rooted in Affirm’s values of simplicity, transparency, and people-first design.
The employee-led Affirm Cares foundation has distributed over $1 million since inception, including $765,000 in grants for financial literacy, technology education, and community support.
Fifteen Employee Resource Groups hosted more than 80 events, while environmental efforts included LEED-certified offices, diversion of nearly 16 tons of waste, and recycling of thousands of pounds of electronics.
Governance practices emphasize stakeholder engagement, and 94 percent of employees rated Affirm a “great place to work”—far above the U.S. average.
On February 17, Affirm extended its transparent BNPL solutions through a new collaboration with Lowe’s.
Customers can now access Affirm’s payment plans both online and via the Lowe’s mobile app, receiving instant eligibility decisions and seeing the full cost upfront.
Options include biweekly or monthly installments starting at 0% APR (subject to credit approval), with no compounding interest, late fees, or hidden charges.
Rates range from 0–36% APR depending on purchase size and credit profile; a down payment may apply for larger transactions.
Lowe’s Chief Financial Officer Brandon J. Sink noted that the partnership broadens the retailer’s financial services beyond its MyLowe’s Rewards Credit Card, helping customers fund everything from quick fixes to major renovations.
Affirm’s Chief Revenue Officer Wayne Pommen added that the integration enables homeowners to invest in their properties with clarity and control.
Lowe’s, which handles about 16 million customer transactions weekly and generated over $83 billion in fiscal 2024 sales across 1,700+ stores, now joins nearly 478,000 merchants in Affirm’s network and will be prominently featured in Affirm’s marketplace.
These developments reinforce Affirm’s role in so-called responsible BNPL.
By prioritizing repeat usage, consumer savings, and ethical practices while forging retail partnerships like Lowe’s, the fintech is proving that transparent credit can drive both business growth and genuine customer value.