Centralized Crypto Exchanges Now Focused on Realistic Token Listing Outcomes : Research

CoinGecko’s research and analysis team has recently released their latest Spot Centralized Exchanges Report for 2026, offering a nuanced perspective on how major platforms are evolving amid growing market sophistication. Released recently this month, the CoinGecko research study primarily focuses on the top 12 centralized exchanges (CEXs) (in terms of crypto trading volume) and highlights shifts toward greater sustainability, reserve transparency, and realistic token-listing outcomes rather than pure volume growth (which merely highlights speculative trading trends for the most part).

Centralized platforms continue to serve as essential liquidity providers for both retail traders and institutional players, but the data points to a more measured and nuanced phase in the digital asset industry’s development.

One key stat highlights the significant scale of activity last year. That being, the leading 12 CEXs collectively processed roughly $21 trillion in spot trading volume throughout 2025.

This sizeable total reflects sustained user engagement even as the broader market consolidates.

Meanwhile, the value of underlying assets held across these exchanges has expanded meaningfully, rising from $152.1 billion in 2024 to $225.4 billion by early 2026.

Importantly, the increase signals stronger user deposits and improved platform reserves, bolstering overall ecosystem confidence.

As expected by now, stablecoins dominate the trading infrastructure.

According to the report, Tether (USDT) and Circle’s (USDC) together account for 66.6% of all trading pairs on the top 12 platforms.

Their overwhelming presence as base assets provides the stability and efficiency that traders demand, reducing volatility exposure during high-volume sessions and enabling smoother capital flows.

The analysis of new token listings delivers a sobering reality check for projects seeking CEX exposure.

Only about 32% of newly listed tokens across the top 12 exchanges recorded positive price performance in the immediate post-listing period.

Gains tend to evaporate quickly.

In fact, roughly 25% of tokens remained above their listing price in the 30-to-59-day window, and the figure drops below 10% after 12 months.

This pattern suggests that much of the initial listing hype is short-lived, driven more by speculation than lasting / real demand.

Unsurprising, performance also varies considerably by exchange.

Interestingly. Upbit stood out with 67% of its listings still profitable after 30 days, reflecting more selective curation.

Binance and OKX followed with around 50% success rates, while Kraken and Gate.io lagged at the lower end.

Coinbase listings showed a unique pattern, often experiencing a delayed rebound after six months—possibly due to stronger long-term investor interest.

The report also contrasts reserve utilization patterns. While these may seem to be misleading given the current bear market, they may provide some perspective on trading flows.

Retail-focused exchanges tend to see higher drawdowns on their reserves compared with platforms that cater primarily to institutional clients, indicating differences in user behavior and risk appetite. But these trends are subject to change, especially as the crypto space prepares for the next bull run.

Overall, CoinGecko’s latest research findings reflect a fast-maturing CEX ecosystem where volume alone no longer signals meaningful progress. Operators are increasingly judged on reserve health, listing quality (no more shitcoins or pump and dump schemes), and long-term user protection (instead of speculative trading).



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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Nov 8, 2026 vs Jan 1, 2025 - Nov 8, 2025

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Number of Filings134Prior 129 +3.9%
Target Raise, Total$3.45BPrior $3.59B -3.8%
This YTDYear priorChange
Filings 134 129 +3.9%
Target raise $3.45B $3.59B -3.8%

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Source: DisclosureQuest. Initial Form 1-A only.

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This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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