Nu Empresas, the business arm of Nubank (NYSE: NU), has surpassed 6 million small and medium-sized enterprise (SME) customers. This achievement positions the digital platform as the financial institution with the highest number of registered corporate tax identifiers (CNPJs) in Brazil, underscoring its dominant role in serving the backbone of the national economy.
The latest expansion highlights the growing trust Brazilian entrepreneurs place in modern digital banking solutions.
Nubank, recognized globally as one of the largest digital financial services providers, continues to deepen its footprint in the SME sector through innovative tools tailored to everyday business challenges.
The surge in clientele reflects not only rapid adoption but also the platform’s ability to address core needs such as streamlined financial management, cash flow oversight, and responsible access to credit.
Maximiliano Damian, General Director of Nu Empresas, emphasized the company’s dedication to long-term customer relationships.
He noted that the goal is to deliver dependable experiences backed by robust security measures, enabling business owners to focus on their operations with confidence.
Whether organizing daily finances or navigating credit options thoughtfully, clients benefit from solutions designed with their real-world demands in mind.
Damian added that these offerings are crafted to empower entrepreneurs who, in turn, strive to serve their own customers effectively.
This latest growth phase coincides with a fresh marketing push aimed at highlighting the reliability and versatility of Nu Empresas’ portfolio.
The initiative seeks to build even greater awareness among potential users across Brazil’s diverse SME community, which ranges from small retail shops to service-based ventures and emerging tech startups.
Central to the new campaign is a series featuring acclaimed actor and entrepreneur Lázaro Ramos.
Titled “Lázaro e seus ramos” – a play on words referencing both his name and business “branches” – the narrative follows Ramos as he embodies various entrepreneurial roles.
Through relatable scenarios, the campaign illustrates the multifaceted realities of running an SME in Brazil, from handling operational complexities to seizing growth opportunities.
It showcases how Nu Empresas’ financial products seamlessly integrate into these journeys, providing practical support tailored to different business types.
The year-long effort will extend beyond traditional advertising, incorporating collaborations with influencers from multiple industries and media partnerships with prominent outlets, including GloboNews.
These efforts aim to amplify reach and demonstrate the platform’s solutions in authentic, day-to-day business contexts.
This milestone arrives at a pivotal time for Brazil’s digital economy, where SMEs represent the vast majority of companies and play a critical role in job creation and innovation.
By prioritizing user-friendly digital tools and security, Nu Empresas is not only capturing market share but also contributing to the modernization of financial services for smaller businesses.
As digital transformation accelerates in 2026, the company’s trajectory suggests continued momentum in empowering entrepreneurs with accessible, efficient banking options. With its customer base expanding and targeted campaigns resonating with the expectations of local business owners, Nu Empresas is focused sharply on solidifying its status as a partner for Brazilian SMEs.