CyberCube has formed a strategic alliance with Affinity Marketplace. Announced recently this month, the collaboration integrates advanced cyber risk analytics directly into streamlined insurance quoting processes, creating a more efficient experience for brokers and clearer insights for clients.
The partnership tackles persistent hurdles in SME cyber coverage, such as communicating technical risks in accessible terms, enhancing broker productivity, and broadening specialized knowledge within generalist brokerage teams.
At its core is CyberCube’s Broking Manager platform, which leverages sophisticated analytics to generate customized reports on individual clients’ cyber vulnerabilities.
These reports highlight potential financial impacts and offer benchmarking against industry peers, empowering brokers to guide clients on appropriate coverage limits and risk transfer strategies.
Nate Brink, Head of Broker Sales and Account Management at CyberCube, emphasized the value of this integration.
He noted that the alliance directly confronts the profitability and educational challenges that have historically slowed SME cyber insurance expansion.
By embedding automated quoting alongside practical exposure data in one seamless interface, brokers can illustrate tangible risks using straightforward language rather than overwhelming technical details.
This combined approach keeps the entire client engagement—from risk education to policy placement—within a unified digital environment.
Complex cyber threat information is distilled into practical business implications, allowing SME owners to grasp their vulnerabilities and make informed decisions about protection needs.
Andrew Suesserman, Co-Founder of Affinity Marketplace, highlighted how the partnership equips brokers with essential capabilities for more scalable operations.
The platform merges automated quoting with straightforward risk assessments, eliminating barriers that often hinder sales.
Generalist brokers gain the tools and confidence to discuss cyber exposures and recommend solutions with the authority of dedicated specialists, opening doors to profitable new business lines. Feedback from early users has been strongly positive.
Kevin Merchant, National Cyber Practice Leader at Wholesure, described the solution as transformative in addressing the shortage of cyber experts and the resulting protection gap for smaller businesses.
Brokers now receive rapid quotes without traditional delays, while CyberCube’s financial impact analyses and peer comparisons provide compelling, data-backed narratives.
This enables retail agents to present quantified risk evidence to business owners and demonstrate how similar companies manage their exposures.
The integrated solution is now accessible via the Affinity Marketplace platform.
CyberCube stands as a provider of cyber risk analytics software, translating threats into financial terms through data, AI, and expert insights.
Originally developed within Symantec in 2015, it became an independent entity in 2018 and maintains a global presence with offices across the United States and Europe.
Affinity Marketplace, founded in 2023, serves as an insurance technology hub that links brokers and agents with managing general agents (MGAs), carriers, and tech partners.
Its digital marketplace streamlines quoting, binding, renewals, and connectivity using automation and AI to drive efficiency and growth. This collaboration signals a significant step forward in making cyber insurance more approachable and scalable for SMEs, potentially helping close critical coverage gaps while supporting brokers in a competitive market.