Backcountry, an online retailer of premium outdoor equipment, has partnered with Affirm (NASDAQ: AFRM) to introduce a pay-over-time option at checkout. The collaboration aims to give adventure enthusiasts greater control and clarity when purchasing gear for activities like skiing, cycling, hiking, and camping. Eligible customers shopping on Backcountry.com or its related sites can now select Affirm during the online checkout / payments process.
This includes brands such as Competitive Cyclist, MotoSport, Steep & Cheap, and Level Nine Sports. The service lets shoppers spread payments across multiple installments while seeing the full cost, due dates, and payoff timeline upfront.
Affirm emphasizes that users face no late fees or surprise charges, providing a straightforward alternative to traditional credit options.
Kevin Lenau, President of Backcountry, highlighted how the partnership aligns with the company’s mission.
“Backcountry serves as an entry point to new adventures and time spent outdoors,” he said.
“Offering Affirm gives our customers added flexibility at checkout, helping them feel as assured about their purchase as they do about the equipment they select.”
Pat Suh, Senior Vice President of Revenue at Affirm, noted that outdoor enthusiasts tend to be thoughtful buyers who research extensively before investing in durable gear.
“They deserve a financing choice that matches their planning mindset with clear terms and predictability,” Suh explained.
“This partnership lets customers manage payments in a way that fits their needs, free from unexpected costs or compounding issues.”
The move expands Affirm’s network of merchant partners, which now stands at nearly 515,000 globally.
Other well-known brands already using the service include major retailers across various sectors.
Backcountry has built its reputation since 1996 as a specialized online destination for high-quality outdoor apparel and equipment.
It covers a wide range of pursuits, including mountain biking, snow sports, climbing, and fly fishing.
The company focuses on expert guidance, carefully selected products, and personalized recommendations to help customers confidently pursue outdoor activities.
Affirm operates with a focus on transparent financial tools designed to support responsible spending.
Its model prioritizes upfront disclosure of all terms and avoids the hidden fees common in many other payment methods.
Outdoor gear purchases often involve significant investments in items built for long-term use.
By integrating Affirm, Backcountry aims to reduce barriers for customers who want to equip themselves properly without immediate full payment.
The option is subject to an eligibility review, with terms that can vary by purchase amount and individual credit profile.
Some plans may involve interest, while others offer interest-free installments depending on the selected structure.
This announcement reflects a broader trend in retail where specialized merchants are adding flexible payment solutions to better serve budget-conscious yet passionate consumers. For Backcountry shoppers planning their next trip or upgrade, the new checkout / payments choice provides one more way to move forward with their outdoor plans on their own schedule.