eToro (NASDAQ:ETOR), a global trading and investing platform, introduced a new mobile application during its “Intelligence in Motion” event held in London. This launch marks a significant evolution in how retail investors engage with financial markets, emphasizing an experience that is more intuitive, proactive, and integrated with both artificial intelligence and collective user wisdom.
Rather than confining its offerings to a single app, eToro aims to embed its tools seamlessly into investors’ daily lives.
The redesigned platform addresses shifting demands from everyday investors who seek smarter, more personalized tools that deliver timely information without requiring constant manual searching.
Central to this vision is Tori, eToro’s proactive AI agent.
Tori collaborates with insights drawn from the platform’s vast community of millions, blending human-like perspectives with advanced machine intelligence to empower users with deeper understanding and greater assurance in their decisions.
Yoni Assia, co-founder and CEO of eToro, highlighted the unique foundation of this technology: it draws directly from the actual trading behaviors and performance histories of countless participants—an approach that sets it apart.
“By fusing AI with our community, we’re enabling individuals to approach investing with enhanced knowledge and confidence,” Assia noted.
He emphasized that after nearly 20 years of democratizing finance, this represents the next major advancement in giving everyone equal opportunity.
The new mobile app has been entirely rebuilt for superior speed and a more individualized feel.
Users benefit from improved portfolio overviews, enhanced asset detail pages, sophisticated charting capabilities, and extensive customization options that adapt to varied investing styles.
Tori stands out by delivering unsolicited yet relevant updates on portfolio performance, market movements, and underlying factors driving price changes at critical moments.
Accessibility extends beyond the app itself.
Investors can receive Tori’s guidance through WhatsApp and Apple Watch notifications, allowing them to monitor holdings and react to developments without needing to launch the main application.
New sub-accounts enable users to organize investments according to specific objectives—such as saving for education, a home purchase, or retirement—while viewing them together for comprehensive management.
Asset pages now feature professional-level analytics that users can prioritize based on personal preferences.
For more active participants, eToro introduced “eToro Edge,” a dedicated desktop application packed with high-end charting and analytical features tailored for intensive trading.
The platform also supports agent-powered portfolios, where users can create or replicate AI-driven agents that operate continuously across dedicated sub-accounts.
Tori helps oversee these agents, ensuring users maintain full oversight and control.
Further broadening its appeal, eToro is expanding its App Store with a growing selection of trading and analysis tools developed by partners, professional quants, and even regular community members.
A dedicated Builders’ Portal offers developers structured resources, including APIs, to foster innovation.
In preparation for decentralized finance trends, the update includes effortless self-custody options for cryptocurrency.
Users can instantly establish secure wallets directly through Tori, powered by Zengo technology.
This simplifies direct ownership and DeFi access without complicated external setups.
Accompanying the technical advancements is a refreshed corporate identity, featuring an updated logo, visual style, and the new motto “Know better.”
This rebranding underscores eToro’s commitment to clearer, more informed financial choices.
The London session provided attendees—including clients, top investors, partners, and media—with hands-on previews of the app and ecosystem tools.
Assia concluded by noting the rapid pace of change in finance, from social trading to cryptocurrency and now AI, each leveraged to better equip ordinary investors.
With approximately 40 million registered users across 75 countries, eToro continues to position itself at the forefront of collaborative, technology-driven investing. The new app and supporting features signal a bold step toward making sophisticated tools accessible to all.