Thalia, a U.S.-based direct-to-consumer guitar accessories and lifestyle brand, has successfully secured nearly $600,000 through its Regulation CF (Reg CF) campaign on crowdfunding platform StartEngine. Founded in 2013, Thalia claims to be the leading luxury brand for guitar accessories & lifestyle products.
“We build exceptional guitar capos that keep guitars in tune. We manufacture the world’s thinnest durable wood guitar picks. We also craft the softest and most comfortable premium Italian leather guitar straps. With our ever-expanding line-up of differentiated guitar accessories and lifestyle products, we are challenging guitar industry norms and upscaling every accessory category that we enter.”
Thalia also claimed that most of its products feature “exotic” wood and shell inlays that turn the guitar accessories into “works of art.”
“With a talented team of inlay artists, designers, and engineers and a vast collection of exotic wood and shell, we can craft a wide range of customized products that Guitar Players crave. Best of all, our state-of-the-art supply chain processes allow us to deliver this mass differentiation at scale.”
Thalia then revealed that to do it has been awarded five U.S. Utility Patents with broad claims to protect its core capo and pick technologies. The company also has several other patents pending for future products that it plans to launch. In 2019, the company entered into global licensing partnerships with Gibson, Taylor, Martin, Larrivee, Cordoba, and Guild Guitar.
“We make guitar accessories that simply work better and look better than our competitors. We differentiate ourselves by offering unparalleled design variation and customization in our products. This is only possible because we design our products for late-stage differentiation with a build-to-order, direct-to-consumer supply chain model. This is appealing to customers because they can choose choose inlays and finishes that closely match their guitars or other personal preferences.”
Funds from the StartEngine will be used for growth and development. The funding round is set to close later this week.
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