Blackhawk Network, an international branded payments provider, recently announced that it is teaming up with NFT and blockchain wallet provider, Bitski, in order to distribute the “first” promotion for an NFT with the purchase of a gift card, “offering both real and virtual (Web3) world value.”
Demonstrating this new capability via a promotion on Blackhawk Network’s Giftcards.com, the first 100 customers who purchase an AMC Theatres® gift card of $50 or more “will receive one of 100 limited-edition NFTs by popular artist Jon Shelley, a.k.a. Kryptoz.”
Once recipients have registered and redeemed the promotion via Bitski, recipients will be able “to unlock Giftcards.com’s special promotion within the NFT, formally extending the value of Blackhawk’s core business into Web3.”
Viewable and usable within the metaverse, the NFTs follow “the signature art and style of previous Kryptoz collections, although they are available exclusively through this promotion. See Giftcards.com for applicable terms and conditions.”
Jan-Lukas Wolf, Sr. Director, Commerce Strategy at Blackhawk Network, stated:
“The opportunity for brands to engage consumers via exciting and authentic NFT promotions and products has the potential to be one of the most trailblazing customer loyalty opportunities of the next decade. Our collaboration with Bitski allows us to enable incredible NFT collaborations with brands, including AMC Theatres® and Giftcards.com.”
As noted in an update shared with CI, Bitski is “a developer-focused blockchain wallet infrastructure provider that allows creators, brands, and platforms to easily create, sell, and purchase NFTs.”
The company connects communities, creators, and brands “through ownable digital content. Bitski aims to allow mainstream brands and celebrities to bypass the crypto complexity of early marketplaces.”
Michael Gubman, VP of Bitski, remarked:
“Bitski is here to make the metaverse accessible to anyone regardless of blockchain experience. We are thrilled to offer a simple NFT redemption solution with Blackhawk Network and AMC, as we consider this a notable step in helping retailers and consumers transition to Web3.”
Known for being a pioneer in new, value-added payments and shopping experiences, Blackhawk is “a driving force in innovating tomorrow’s digital experiences.”
As mentioned in the announcement, Blackhawk “collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue.”
They reliably “execute security-minded solutions worldwide. Join us as we shape the future of global branded payments.”
Since 2017, Bitski has been “building NFT and developer tools that make it easy for anyone to build and explore the Metaverse.”
Whether you’re fluent in Rust or allergic to coding, they “make simple solutions so you can seamlessly own, sell and use digital creations on Bitski and beyond.”
As a core part of that mission, they “set out to create a wallet that’s radically simple to use for Web3 newcomers, with all the interoperability and security that degens expect. “
