Plenty was co-founded by Emily Luk (formerly of Stripe) and Channing Allen (formerly of Homebase) out of personal need. Luk and Allen met while working together at the on-demand payment platform Even, which was acquired by Walmart-owned One. The duo eventually married, and the idea for Plenty emerged.
Plenty has just announced a $5 million seed round led by led by Inovia Capital, with participation from Garage Capital, Otherwise Fund, and Interplay. The seed round investors join pre-seed investors: Kevin Durant and Rich Kleiman’s 35 Ventures, Charge Ventures, Phenomenal Ventures, Xtripe Angels, and strategic angels Adam Nash (formerly Wealthfront), and Mark Goines (formerly Intuit, early in Mint and Personal Capital [acq. Empower]).
Plenty is a Wealthtech that seeks to assist couples in investing and planning for the future. Plenty’s multiplayer money management seeks to allow a flexible approach to wealth-building, from cash flow management to goal planning and long-term investing.
Luk, CEO of Plenty, says when they got married they could not find a product or service that worked well for them on making financial decisions so they built one.
“The landscape of traditional financial planning or single-player fintech just doesn’t work for couples like us. Today’s couples expect easy collaboration, affordable prices, and are savvy enough to know that there are better investment products out there. We’re excited to bring that all into one platform and introduce Plenty to the world.”
Plenty initiated an invite-only program in May 2023. Couples who have turned to Plenty to reach their unique financial goals have invested an average of $70,000 through the platform.
Plenty is available for couples and individuals at $100 per person per year.
