Zilch, the firm behind the Ad-Subsidised Payment Network (ASPN), has officially joined The Affiliate & Partner Marketing Association (APMA) – a move that underscores its long-term commitment to driving innovation in the affiliate and partner marketing space.
This membership is a marker of intent with Zilch here to stay “as a technology-first disruptor in an industry undergoing transformation.”
In the recently launched ‘2025 State of the Affiliate Nation’ report by the AMPA, affiliate marketing “continues its upward trajectory, with brands spending an estimated £1.7 billion in 2024 – a 9% increase year-on-year.”
Zilch’s ASPN, however, is growing at a “faster pace, with a yearly growth rate of 75%, positioning the company as one of the fastest-scaling affiliate players in the UK.”
Today, Zilch powers partnerships with over 5,000 brands, “including Tesco, Expedia, Just Eat, JD Sports, and eBay – delivering unparalleled performance, measurement, and real-time customer acquisition at scale.”
Andreas Andreou, Chief Revenue Officer at Zilch said of the partnerships,
“We’re proud to join APMA not as a signal of arrival, but as a sign of our investment in this channel. Affiliate and partner marketing is a core pillar of the future of advertising. With ASPN and AI, we’re building a Financial Media Network, combining media, data, payments, and performance marketing to drive measurable, incremental value for both merchants and consumers in a way that drives genuine incremental value for retailers – and our technology is only accelerating.”
Kevin Edwards, Founder & Director of The Affiliate & Partner Marketing Association, added:
“Zilch is doing something different – and doing it fast. Their model sits at the convergence of FinTech and marketing. Some of the biggest growth we’re seeing in the industry is in finance and tech and we’re excited to welcome such a forward-thinking player into the APMA community.”
As consumer acquisition, advertising, and payments converge, Zilch is cementing its role “not just as a participant, but as a category-shaping force within affiliate and partner marketing.”
