Amplitude (Nasdaq: AMPL), a digital analytics platform, has launched AI Feedback, a customer feedback engine with a proprietary LLM process that automatically turns raw input into prioritized, actionable insights.
In the era of AI, organizations have more customer data than ever. However, without a unified platform to analyze insights, they have to stitch together fragmented feedback across a range of disconnected tools. To develop products that provide real value, organizations need a complete, connected picture of how their customers feel and engage. In fact, according to PwC, 32% of customers stop doing business with a brand after just one bad experience.
“The hardest part of building great products isn’t writing code,” said Yana Welinder, head of AI at Amplitude. “It’s hearing what customers are saying across thousands of sales calls, reviews, and support tickets. AI Feedback provides clarity into what customers really want – all in one place.”
Pairing AI Feedback with Amplitude’s Analytics, Session Replay, and Guides & Surveys allows companies to instantly surface customer input, understand what matters most, and take action within the Amplitude platform. AI Feedback was developed following Amplitude’s July acquisition of Kraftful.
“I think the aha moment was truly when I first connected all the sources to AI Feedback, and it did its magic and analyzed all of our user feedback,” said Amol Jain, head of product engineering at Replit. “In the past, it was so much work to pull data, look through each source, and manually combine them—the fact that AI Feedback just did it with a few clicks? That was fairly magical.”