Meta (NASDAQ: META) has taken a step beyond advertising and consumer products, launching a dedicated unit aimed at selling artificial intelligence tools directly to companies. On September 28, 2026, founder and chief executive Mark Zuckerberg announced Meta Enterprise Platform and named Chirantan “CJ” Desai, who had been president and chief executive of MongoDB, as its leader.
Zuckerberg described the new organization as the next major pillar of Meta’s business.
The company already reaches billions of people and supports hundreds of millions of firms that advertise or sell through its apps.
The enterprise unit is intended to help those same organizations, and others, apply AI to operations, customer service, product development, and internal work.
The initial offering packages several products already in motion.
They include Muse, Meta’s personal AI agent; Meta Business Agent for automated conversations on WhatsApp, Messenger, and Instagram; the Muse API; and Muse Code, a coding assistant.
Meta said it would draw on advanced models, agents, large-scale infrastructure, and years of work with advertisers and small businesses.
The stated goal is to turn that stack into software and services companies can deploy themselves rather than use Meta only as a marketing channel.
Desai will serve as chief enterprise platform officer and report directly to Zuckerberg.
He left MongoDB after less than a year in the top job.
Before that he ran product and engineering at Cloudflare and spent nearly eight years at ServiceNow, including time as president and chief operating officer. Meta highlighted his experience building full-stack software across AI, infrastructure, applications, and security, plus a broad industry network.
Desai said the platform would convert Meta’s technology into products businesses can run internally and that security and privacy would be designed in from the start.
The hire landed as a shock at MongoDB.
Shares fell sharply, with reports of declines in the high teens to around 20 percent as investors digested the sudden exit.
The database company named former chief executive Dev Ittycheria as interim president and CEO while it searches for a permanent successor.
Ittycheria had handed the role to Desai in November 2025 after more than a decade at the helm.
Some analysts called the market reaction overdone and said MongoDB’s strategic position remained intact.
The move puts Meta more squarely against OpenAI, Anthropic, Microsoft, and other vendors selling models, agents, and developer tools to corporations.
Meta has already begun rolling out business agents and coding tools.
Formalizing a unit and recruiting an executive with deep enterprise sales and product experience signals that the company wants a second growth engine besides ads.
Meta has also been expanding capital spending on AI infrastructure, underscoring the scale of the bet.
Questions remain. Meta did not publish detailed pricing, security certifications, or a full product roadmap.
Large customers will want clarity on data handling, isolation from consumer systems, and compliance.
Desai’s background at ServiceNow and Cloudflare is meant to address those concerns, but execution will determine whether enterprises trust Meta as a software vendor as readily as they use it for reach.
The latest announcement marks a clear shift in strategy: Meta is no longer content to power consumer experiences and advertising. It wants companies to run their own operations on its models and agents, and it has hired a seasoned enterprise operator to try to make that happen.