On Thursday (October 2nd), New York City-based startup Thursday Boot Co. made its debut on Kickstarter to raise only $30,000 for its new shoeline. Within a couple of days, the project not only raised its initial goal, it is also nearing $100,000 thanks to over 400 backers.
Why are Thursday Boot Co.’s footwear so great? According to its crowdfunding campaign, the boots are not only durable and sophisticated, they are also perfect for work and play.
Features of Thursday Boots are the following:
- North America made super premium boots: They are built with Goodyear welt construction, Chromexcel and Thursday Chrome leathers, low-profile studded rubber outsoles, cork bed midsoles, an EVA Comfort Strip used in premium athletic shoes, and glove leather interior lining.
- Versatile: Boots with the durability of a work boot and sophistication of a fashion boot to help you stand confidently in any setting.
- Long-Lasting: They get better with time. Stop dodging puddles and crying over spilt beer. Wear these boots hard and you will be rewarded with rich patinas on the leather uppers and a more comfortable boot as the cork bed midsole conforms to your foot.
- Great Value: Compete toe-to-toe with luxury brands 2-5x more expensive. By staying lean and cutting margins, we are able to offer the highest quality boots at an unbeatable value.
Thursday Boot Co. team noted, “Every aspect of our boots is designed with comfort in mind. It all starts with the ‘last’ (the mold that creates the shape of the boot). After a time-consuming and expensive last making process, we created the ergonomic ‘Equilibrium’ last for our Diplomat boot and the sleek yet functional ‘Foundation’ last for our President and Captain boots. Both lasts are engineered to ensure that our boots support your feet in all of the right places.”
Also sharing details about the company, the team stated, “We knew exactly what we wanted in a boot – something that was durable, sophisticated and versatile enough for our busy lifestyles. Our inspiration came from our awesome friends and our favorite day of the week – Thursday. It’s that perfect day that is full of work and play. On a Thursday, you need to be ready for anything.”
“With that in mind, we set out to build a boot that could handle the long work days and equally long nights. After working 7 days a week for months (seriously), we developed partnerships with the best suppliers and manufacturers in North America to make our passion project a reality.”
Backers have the opportunity to receive the following for funding the project:
The campaign is set to close on the crowdfunding giant’s platform on November 3rd.
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