If you tell experienced investors you’re planning to crowd-fund your business idea,
you’re likely to hear that you’re walking into a minefield: You’ll be relying on naïve individuals who expect to make a killing and are crushed every time they lose a dollar.
But a survey by British crowdfunding facilitator CrowdCube provides a more nuanced picture of these investors, one that shows why it’s particularly important for would-be recipients of crowdfunding to understand social media and the way social-technology users think.
Read More at Harvard Business Review