The female health app Clue, which helps women around the world track their periods and understand their bodies, today announced its latest funding round of $2 million. Brigitte Mohn, a German private investor, French Groupe Arnault, the controlling shareholder of LVMH Moët Hennessy – Louis Vuitton and the German pharmaceutical company DR. KADE, along with entrepreneurs and executives from Spotify, Dropbox and SoundCloud, have all invested in the Berlin-based startup. In total, Clue has raised $3 million to date.
Launched in 2013, Clue has the most streamlined, user-friendly menstrual-cycle tracking app available. It allows women to easily track their period, PMS, fertile window, moods, cramps and to add notes about their cycle. Users can also enter their basal body temperature, set reminders and keep track of birth control pill usage.
Ida Tin, Clue co-founder and CEO., stated:
“Nearly two million women around the world have already downloaded Clue. It makes a difference for them in various stages of their lives. With the new funding, we will now be able to reach more women, at a much faster pace.”
The new investors bring to the company their experience of building global products consumers love. The additional investment will be used to grow the team and to introduce Clue to new markets. It will also be used to build out the product and expand it to new devices. The Clue app is currently available on iPhone and Android for free, and the team is working on an Apple Watch application that will be available in April.
Tin added:
“We are continuously making it easier for our users to track their cycles and stay informed on their PMS, period and fertile window. The Apple Watch is a natural device for your health-related reminders and a perfect fit for Clue.”
Clue combines science and design to empower women to see patterns in their cycles and accurately predict the next one. Clue has built advanced algorithms to detect every user’s rhythm based on the unique data she adds to the app. The app allows women to rapidly add their data with a simple touch on their phone, and provides personalized predictions in return.
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